Campbell Bewley Group Ltd in Hot Drinks (Ireland)
Campbell Bewley faces challenges due to the maturity of black tea and Ireland’s economic woes. However, it is fighting back strongly by pushing its strong brands in fresh coffee and moving into the growth area of ethical sourcing. Among these moves is the appointment of Bewley’s Procurement Director as Honorary Consul of Nicaragua in recognition of the long-standing trade relationship between the company and the country. Other initiatives designed to promote fresh coffee include an “amnesty”
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
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Table of contentsStrategic Direction
Summary 1 Campbell Bewley: Key Facts
Summary 2 Campbell Bewley Ltd: Competitive Position 2012
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