Market research: Cameroon

This report contains detailed forecasts and analysis for Cameroon, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Cou...

Business Monitor International's Cameroon Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory ...

This PEST country analysis report on Cameroon provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support tr...

Business Monitor International's Cameroon Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory ...

In spite of many economic challenges, consumers in Cameroon have enjoyed increased annual disposable incomes in recent years, resulting in rising consumer expenditure. While still plagued with poverty...

The sports and energy drinks category continues to be dominated by energy drinks in Cameroon, with sports drinks and elixirs not widely available due to low consumer awareness and the very limited num...

Bottled water continued to thrive due to a lack of clean drinkable tap water in the country, with the majority of houses having no running water. While some households can afford to have their own bor...

The carbonates category saw a further rise in volume sales in 2011. This growth can be attributed to investment in mass marketing campaigns and improvements in distribution by the key players in the c...

Sales remain limited in the category and liquid concentrates remains the only product type within the concentrates category....

Compared to soft drinks as a whole, the fruit/vegetable juice category underperformed as a result of a general drop in purchasing power of the average Cameroonian. The growth rate was slower due to a ...

This category is not yet developed in Cameroon. There are very few products on offer and consumers generally have little awareness of the category, hence the lack of investment in it....

Total volume sales of RTD tea rise by 3% in 201 and sales remain limited in the category...

There is no traditional coffee culture in Cameroon. The hot weather does not favour hot drinks, including coffee. In addition, there is a general perception that the caffeine in coffee can cause cardi...

In 2011, other hot drinks registered total volume growth of 7% as these drinks form a major part of children’s breakfast, with many parents now opting for malt-based drinks over chocolate-based drinks...

In 2011, tea in Cameroon registered total volume growth of 6%. This significant performance can be attributed to the fact that the key players have put in much effort in terms of marketing and new pro...

Consumers continue to flock to modern grocery channels such as supermarkets and forecourt retailers. Most continue to visit supermarkets because of the variety of brands available and product quality,...

Non-store retailing registered impressive current value growth of 6% in 2011. This was thanks to the growing popularity of internet retailing within non-grocery retailers, consumers’ desire to use new...

Historically, traditional alcoholic beverages such as wine raffia or palm liquor made ??from corn were served at social gatherings like parties, weddings and funerals in Cameroon. In recent years, how...

The sponsorship of charitable and corporate social responsibility programmes proved an increasingly important competitive tool for major beer companies in 2011. Brasseries du Cameroun, for instance, r...

In 2011, leading RTDs players continued to invest in event-based promotional activities to strengthen demand for their products among key target groups such as younger women and university students. F...

In 2011, major domestic spirits producers continued to introduce smaller pack sizes that cost less than CFAF150. Distribution of these smaller pack sizes was increased in on-trade channels, with some ...

Total volume sales of beer increased by almost 5% in 2010 to exceed 534 million litres. This performance was attributed to increased promotion and sponsorship and major new launches that encouraged Ca...

Major players took advantage of the Africa Cup of Nations and the FIFA World Cup to continuously promote their brands of RTDs. Consequently, the category continued to record strong performance, thanks...

Total volume sales of spirits increased slightly in 2010 by just under 2%. Most of the brands within this category in Cameroon are imported, consequently demand tends to fluctuate with currency moveme...

Cameroonians increasingly appreciate drinking wine, especially when they receive people at home on special occasions, as it allows them to display their status. This recent phenomenon has pushed wine ...