Market research: Bulgaria (page 2 of 6)

There are couple of well-established international brands competing on the RTD coffee market in Bulgaria. Nestlé Bulgaria is competing with its Nescafé Xpress brand. Despite that RTD coffee products e...

In 2011 RTD tea continued to develop with growth rates that were well above the market average. The novelty of the category and marketing techniques of the leading companies contributed to its off-tra...

In Bulgaria the effect of the global economic crisis was felt less seriously in 2011, reversing the pattern seen in the previous two years as some growth was seen in almost all soft drinks categories....

Volume growth of sports and energy drinks remains weak and in 2011 it was much slower than the review period’s average. Sales remain low because of the high average unit price of such drinks, although...

Bottled water is increasing its penetration in the country. The results of a representative sample carried out by the National Centre for Research on Public Opinion reveal that bottled water is drunk ...

Carbonates is the largest category within soft drinks and has the longest market presence. It also has the largest number of competitors. Even though the majority of those competitors are not economic...

The market for concentrates is driven by two diverging trends: whilst powder concentrates is still recording some development, liquid concentrates are following a downward trend. The reason is the div...

Fruit/vegetable juice has continued to emerge as a healthier alternative to carbonates. As consumers get exposed to negative press opinions on the consumption of carbonates, they look for better and h...

Other hot drinks sales in Bulgaria have stagnated for a couple of years. The area is dominated by chocolate based flavoured powder drinks, with sales in other areas being insignificant. As in other ye...

Coffee is highly popular in Bulgaria. However, the country’s total volume per capita consumption rate of 2.2kg is far from being the highest in Eastern Europe. Institutional sales also account for a l...

Hot drinks players have responded to the difficult economic conditions in the same way as companies in other food segments, by increasing their competitiveness. Up to 2009, there was widespread tradin...

This report presents data on the Hot Drinks consumption trends in Bulgaria. It analyzes Hot Drinks consumption volumes and values at market and category level. It examines the components of change in...

This report presents data on the Coffee consumption trends in Bulgaria. It analyzes Coffee consumption volumes and values at market and category level in addition to brand share and distribution chann...

This report presents data on the Tea consumption trends in Bulgaria. It analyzes Tea consumption volumes and values at market and category level in addition to brand share and distribution channel dat...

A detailed market research report on the Bulgaria beer industry. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers...

Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Bulgaria beverage market...

The report provides the latest data on market dynamics in Bulgaria Hot Drinks market, providing marketers with the essential data to understand their own, and their competitors’, position in the marke...

After increasing strongly earlier in the review period, total volume sales of beer declined for two consecutive years in 2009 and 2010 due to the impact of the economic downturn and the sharp drop in ...

Cider was introduced in 2006, but it is not a very traditional product for Bulgarians. In 2011, apparent consumption of cider stood at 43,411 litres. Products were introduced to satisfy demand from fo...

The development of RTDs in 2011 indicates clearly that this is a declining category with not much chance of a revival. The products, which previously led market fashion, were introduced in 2001, but t...

Spirits is the largest Alcoholic Drinks category in both volume and value terms in Bulgaria. Spirits followed patchy development over the review period; years of marginal growth were followed by years...

The very positive growth pattern displayed by wine in the review period continued in 2011. Wine is a lifestyle drink in Bulgaria, and the slowdown of the economy, with losses in the trade, service and...

The two leading players in direct selling in Bulgaria, Avon and Oriflame, continued to develop strongly during 2011, although both companies lost ground to their competitors as Avon’s value share in d...

Grocery retailers in Bulgaria focuses mainly on hypermarkets and supermarkets. During 2011, the major developments in grocery retailers were the expansion of multinational chained hypermarkets such as...

The popularity of homeshopping continues to build in Bulgaria, although it has not yet recovered from the catastrophic decline recorded during 2008, with value sales in 2011 remaining below the peak r...

The growth recorded in internet retailing in Bulgaria during the review period was fast and driven mainly by the growth in popularity of group shopping websites. These group shopping websites are enco...

Mixed retailers in Bulgaria has never been fully developed and is currently represented by only one retailer, National Distributors, which operates the Bonjour chain of variety stores. The company als...

Unpackaged drinks and packaged drinks accounted for 93% of vending value sales in Bulgaria during 2011. There are a small number of vending machines in the country offering packaged food as well as pa...

This market research report offers a perspective on the actual market situation, trends and future outlook for milk and cream in Bulgaria. The study provides essential market information for decision-...

Canadean’s, "Cash and Carries and Warehouse Club Stores in Bulgaria: Market Snapshot to 2016" contains detailed historic and forecast retail sales value of Cash and Carries and Warehouse Club Stores i...