Buisman BV, Koninklijke in Hot Drinks (Netherlands)
Koninklijke Buisman’s strategic direction is to expand its distribution agreements to include non-grocery retailers. This strategy is set to give Buisman’s products greater visibility. There is less emphasis on product development as the company is not a leading player known for its innovation. The company aims to offer consumers instant coffee and chocolate-based flavoured powder drinks that are convenient and affordable.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Koninklijke Buisman BV: Key Facts
Summary 2 Koninklijke Buisman BV: Competitive Position 2012
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