Britos Eood in Alcoholic Drinks (Bulgaria)
Britos was set up in 2012 and is set to carve out a small share of the local beer market and take advantage of the gap, created by the bankruptcy of the fifth largest competitor – Bulbrew OOD. It is likely that the newly created brewery will profile itself as an economy player on a national BGNel and will extend its range with standard offerings. Sustainable investment in trade marketing and advertising to match the spend of the multinationals are not envisaged.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Britos EOOD: Key Facts
Summary 2 Britos EOOD: Production Statistics 2012
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