Brandy in Nigeria to 2014 (Spirits)

This databook provides key data and information on the Brandy in Nigeria (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The brandy category was valued at NGN7,529.8m ($64.7m) in 2009, representing a CAGR of 3.3% since 2004. *By the end of 2014, the brandy category will be worth NGN8,840.3m ($76m), with an expected CAGR of 3.3% between 2009 and 2014. *The brandy market volume totaled 5.8 million liters in 2009, representing a CAGR of 2.3% since 2004. *By the end of 2014, the brandy market will total 6.6 million liters, with an expected CAGR of 2.5% between 2009 and 2014. *The brandy market was led by other grape brandy (representing 70% of the total value) followed by fruit brandy and cognac, with a 28.6% and 0.9% market share, respectively. Armagnac accounts for the remaining 0.5% share. *Pernod Ricard is the market leader with a 41% share of the market. Brandy in Nigeria (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: brandy

Chapter 2 Definition

Chapter 3 Category Analysis: Brandy
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Brandy, Nigeria, value by segment (NGNm), 2004-14
Figure 2: Brandy, Nigeria, category growth comparison, by value, 2004-14
Figure 3: Brandy, Nigeria, volume by segment (liters, million), 2004-14
Figure 4: Brandy, Nigeria, category growth comparison, by volume, 2004-14
Figure 5: Brandy, Nigeria, company share by volume (%), 2008-09
Figure 6: Brandy, Nigeria, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Brandy category definitions
Table 2: Brandy distribution channels
Table 3: Brandy, Nigeria, value by segment (NGNm), 2004-09
Table 4: Brandy, Nigeria, value forecast by segment (NGNm), 2009-14
Table 5: Brandy, Nigeria, value by segment ($m), 2004-09
Table 6: Brandy, Nigeria, value forecast by segment ($m), 2009-14
Table 7: Brandy, Nigeria, volume by segment (liters, million), 2004-09
Table 8: Brandy, Nigeria, volume forecast by segment (liters, million), 2009-14
Table 9: Brandy, Nigeria, brand share by volume (%), 2008-09
Table 10: Brandy, Nigeria, volume by brand (liters, million), 2008-09
Table 11: Brandy, Nigeria, company share by volume (%), 2008-09
Table 12: Brandy, Nigeria, volume by company (liters, million), 2008-09
Table 13: Brandy, Nigeria, distribution channels by volume (%), 2008-09
Table 14: Brandy, Nigeria, volume by distribution channel (liters, million), 2008-09
Table 15: Brandy, Nigeria, expenditure per capita (NGN), 2004-09
Table 16: Brandy, Nigeria, forecast expenditure per capita (NGN), 2009-14
Table 17: Brandy, Nigeria, expenditure per capita ($), 2004-09
Table 18: Brandy, Nigeria, forecast expenditure per capita ($), 2009-14
Table 19: Brandy, Nigeria, consumption per capita (liters), 2004-09
Table 20: Brandy, Nigeria, forecast consumption per capita (liters), 2009-14
Table 21: Nigeria population, by age group, 2004-09 (millions)
Table 22: Nigeria population forecast, by age group, 2009-14 (millions)
Table 23: Nigeria population, by gender, 2004-09 (millions)
Table 24: Nigeria population forecast, by gender, 2009-14 (millions)
Table 25: Nigeria nominal GDP, 2004-09 (NGNbn, nominal prices)
Table 26: Nigeria nominal GDP forecast, 2009-14 (NGNbn, nominal prices)
Table 27: Nigeria real GDP, 2004-09 (NGNbn, 2000 prices)
Table 28: Nigeria real GDP forecast, 2009-14 (NGNbn, 2000 prices)
Table 29: Nigeria real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Nigeria real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Nigeria consumer price index, 2004-09 (2000=100)
Table 32: Nigeria consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Brandy & Cognac (in Spirits)

By market: Nigeria (in Africa)