Brandy in China to 2014 (Spirits)

This databook provides key data and information on the Brandy in China (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The brandy category was valued at CNY13,240.9m ($1,905.5m) in 2009, representing a CAGR of 24.3% since 2004. *By the end of 2014, the brandy category will be worth CNY23,460.3m ($3,376.2m), with an expected CAGR of 12.1% between 2009 and 2014. *The brandy market volume totaled 12.6 million liters in 2009, representing a CAGR of 22.1% since 2004. *By the end of 2014, the brandy market will total 20.7 million liters, with an expected CAGR of 10.4% between 2009 and 2014. *The brandy market was led by cognac (representing 90.3% of the total value) followed by other grape brandy with a 5.4% share. Fruit brandy accounts for the remaining 4.3% share. *Pernod Ricard is the market leader with a 35.7% share of the market. Brandy in China (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: brandy

Chapter 2 Definition

Chapter 3 Category Analysis: Brandy
Value analysis (Chinese Yuan Renminbi), 2004-09
Value analysis (Chinese Yuan Renminbi), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Brandy, China, value by segment (CNYm), 2004-14
Figure 2: Brandy, China, category growth comparison, by value, 2004-14
Figure 3: Brandy, China, volume by segment (liters, million), 2004-14
Figure 4: Brandy, China, category growth comparison, by volume, 2004-14
Figure 5: Brandy, China, company share by volume (%), 2008-09
Figure 6: Brandy, China, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Brandy category definitions
Table 2: Brandy distribution channels
Table 3: Brandy, China, value by segment (CNYm), 2004-09
Table 4: Brandy, China, value forecast by segment (CNYm), 2009-14
Table 5: Brandy, China, value by segment ($m), 2004-09
Table 6: Brandy, China, value forecast by segment ($m), 2009-14
Table 7: Brandy, China, volume by segment (liters, million), 2004-09
Table 8: Brandy, China, volume forecast by segment (liters, million), 2009-14
Table 9: Brandy, China, brand share by volume (%), 2008-09
Table 10: Brandy, China, volume by brand (liters, million), 2008-09
Table 11: Brandy, China, company share by volume (%), 2008-09
Table 12: Brandy, China, volume by company (liters, million), 2008-09
Table 13: Brandy, China, distribution channels by volume (%), 2008-09
Table 14: Brandy, China, volume by distribution channel (liters, million), 2008-09
Table 15: Brandy, China, expenditure per capita (CNY), 2004-09
Table 16: Brandy, China, forecast expenditure per capita (CNY), 2009-14
Table 17: Brandy, China, expenditure per capita ($), 2004-09
Table 18: Brandy, China, forecast expenditure per capita ($), 2009-14
Table 19: Brandy, China, consumption per capita (liters), 2004-09
Table 20: Brandy, China, forecast consumption per capita (liters), 2009-14
Table 21: China population, by age group, 2004-09 (millions)
Table 22: China population forecast, by age group, 2009-14 (millions)
Table 23: China population, by gender, 2004-09 (millions)
Table 24: China population forecast, by gender, 2009-14 (millions)
Table 25: China nominal GDP, 2004-09 (CNYbn, nominal prices)
Table 26: China nominal GDP forecast, 2009-14 (CNYbn, nominal prices)
Table 27: China real GDP, 2004-09 (CNYbn, 2000 prices)
Table 28: China real GDP forecast, 2009-14 (CNYbn, 2000 prices)
Table 29: China real GDP, 2004-09 ($bn, 2000 prices)
Table 30: China real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: China consumer price index, 2004-09 (2000=100)
Table 32: China consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Brandy & Cognac (in Spirits)

By market: China (in Asia), China (in BRICM)