Bourchanin & Cie SA in Soft Drinks (Morocco)

Bourchanin & Cie SA in Soft Drinks (Morocco)

Published: July 2014
Publisher: Euromonitor International
Product ref: 219000
Pages: 2
Format: PDF
Delivery: Immediate download

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Bourchanin & Cie is eager to maintain its lead in concentrates, although its overall focus will remain on alcoholic drinks. The company proved unsuccessful in terms of innovation in liquid concentrates during the review period, and is thus unlikely to invest in new product developments or marketing for Sirop Sport during the forecast period. Despite this, due to its strength in liquid concentrates it is likely to remain the leader.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Related research categories

By sector: Soft drinks, General drinks

By market: Morocco (in Africa), Saudi Arabia (in Asia)


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