Bourchanin & CIE SA in soft drinks (Morocco)
Bourchanin & Cie will continue to focus mainly on alcoholic drinks during the forecast period. The company proved unsuccessful in innovation in liquid concentrates during the review period and is thus unlikely to invest in new product development or marketing for Sirop Sport during the forecast period. However, the company is likely to continue to offer Sirop Sport and this brand is expected to see strong sales growth during the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/vegetable juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Bourchanin & CIE SA: Key Facts
Summary 2 Bourchanin & CIE SA: Competitive Position 2012
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