Bottled Water - Norway

There were two main reasons for the decline in sales of bottled water in 2009. The first major reason started in 2008, and is outlined below. The second major reason was the government’s decision to increase the duty on flavoured bottled water from January 2009. Soft drinks with added sugar or sweeteners were subject to a special duty. This was controversially raised by 62% to NOK2.71 per litre for RTD products.

Euromonitor International's Bottled Water in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Bottled Water in Norway
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Tax Rise Slows the Market
the Health Trend Continues
Ringnes and Coca-Cola Dominate
Discounters Is the Leading Distribution Channel
Dynamic Sales Are Forecast
Key Trends and Developments
the Government Raises Taxes Again
Discounters Is A Bigger Distribution Channel Than Supermarkets/hypermarkets
Soft Drinks Has A Bright Future Despite Tax Rises
Pepsi Max Keeps Coca-Cola at Bay
Demand for Sugar-free and Naturally Healthy Products
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in Norway
Trends
Published Data Comparisons
Bryggeri Og Drikkevareforeningen
Duty Levels
Table 40 Duty on Sugarised or Sweetened Soft Drinks 2006-2009
Definitions
Summary 1 Research Sources
Fellesjuice As
Strategic Direction
Key Facts
Summary 2 Fellesjuice AS: Key Facts
Summary 3 Fellesjuice AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Fellesjuice AS: Competitive Position 2009
Hansa Borg Bryggerier Asa
Strategic Direction
Key Facts
Summary 5 Hansa Borg Bryggerier ASA: Key Facts
Summary 6 Hansa Borg Bryggerier ASA: Operational Indicators
Company Background
Production
Summary 7 Hansa Borg Bryggerier ASA: Production Statistics 2008
Competitive Positioning
Summary 8 Hansa Borg Bryggerier ASA: Competitive Position 2009
Lerum Fabrikker As
Strategic Direction
Key Facts
Summary 9 Lerum Fabrikker AS: Key Facts
Summary 10 Lerum Fabrikker AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Lerum Fabrikker AS: Competitive Position 2009
Ringnes As
Strategic Direction
Key Facts
Summary 12 Ringnes AS: Key Facts
Summary 13 Ringnes AS: Operational Indicators
Company Background
Production
Summary 14 Ringnes AS: Production Statistics 2008
Competitive Positioning
Summary 15 Ringnes AS: Competitive Position 2009
Stabburet As
Strategic Direction
Key Facts
Summary 16 Stabburet AS: Key Facts
Summary 17 Stabburet AS: Operational Indicators
Company Background
Production
Summary 18 Stabburet AS: Production Statistics 2008
Competitive Positioning
Summary 19 Stabburet AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 41 Sales of Bottled Water to Institutional Channel 2004-2009
Table 43 Off-trade Sales of Bottled Water: Value 2004-2009
Table 44 Off-trade Sales of Bottled Water: % Volume Growth 2004-2009
Table 45 Off-trade Sales of Bottled Water: % Value Growth 2004-2009
Table 46 Company Shares of Bottled Water by Off-trade Volume 2005-2009
Table 47 Brand Shares of Bottled Water by Off-trade Volume 2006-2009
Table 48 Company Shares of Bottled Water by Off-trade Value 2005-2009
Table 49 Brand Shares of Bottled Water by Off-trade Value 2006-2009
Table 50 Forecast Off-trade Sales of Bottled Water: Volume 2009-2014
Table 51 Forecast Off-trade Sales of Bottled Water: Value 2009-2014
Table 52 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2009-2014
Table 53 Forecast Off-trade Sales of Bottled Water: % Value Growth 2009-2014

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Related research categories

By sector: Water

By market: Norway (in Europe)