Bottled Water in Turkey

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 173398

Pages: 44

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In 2012, the most important factor impacting the bottled water category was the Turkish Government’s announcement regarding companies that do not meet the required health and hygiene standards in their sales of 19-litre demijohns of still bottled water.

Euromonitor International's Bottled Water in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 6 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 7 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 8 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 9 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Aroma Bursa Meyva Sulari ve Gida San AS: Key Facts
Summary 2 Aroma Bursa Meyva Sulari ve Gida San AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aroma Bursa Meyva Sulari ve Gida San AS: Competitive Position 2012
Cakirmelikoglu Madensuyu Isletmesi Sanayi Ticaret As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 4 Cakirmelikoglu Madensuyu Isletmesi Sanayi Ticaret AS: Key Facts
Summary 5 Cakirmelikoglu Madensuyu Isletmesi Sanayi Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Cakirmelikoglu Madensuyu Isletmesi Sanayi Ticaret AS: Position 2012
Sirmagrup Icecek Sanayi Ve Ticaret As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 7 Sirmagrup Icecek Sanayi ve Ticaret AS: Key Facts
Summary 8 Sirmagrup Icecek Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Sirmagrup Icecek Sanayi ve Ticaret AS: Competitive Position 2012
Yildiz Holding As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 10 Yildiz Holding AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Yildiz Holding AS: Competitive Position 2012
Executive Summary
Soft Drinks Volume Growth in 2012 Falls Behind Review Period Cagr
the Health and Wellness Trends Drives Innovations
Multinational Companies Remain the Leading Players in Soft Drinks in Turkey
Direct Selling Remains the Leading Distribution Channel for Soft Drinks
Positive Total Volume Growth Is Predicted Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Lead To Growth
Young Population and Rapid Urbanisation Are Significant Factors Behind Growth
Health and Wellness A Major Trend Within Soft Drinks
Large Modern Retailers Gaining Share
Fierce Competition Among Multinational and Local Players
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 30 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 32 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 33 Penetration of Private Label by Category by Value 2007-2012
Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Fountain Sales in Turkey
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Definitions
Sources
Summary 12 Research Sources













Price: $ 900.00

Related research categories

By sector: Water

By market: Turkey (in Asia)