Bottled water in Morocco

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181221

Pages: 31

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

2012 represented a new era for Bottled water in Morocco, as leading players adjusted their strategies and geared up their marketing and communication activities to emphasise not only the health and natural benefits of bottled water, but also their efforts to help protect the environment. For instance the company Les Eaux Minérales d’Oulmés introduced a new bottle under the name Sidi Ali, of which 30% is vegetal origin.

Euromonitor International's Bottled water in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to institutional Channel 2007-2012
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 6 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 7 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 8 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 9 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Les Eaux Minerales D'oulmes in soft drinks (Morocco)
Strategic Direction
Key Facts
Summary 1 Les Eaux Minérales d'Oulmés: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Les Eaux Minérales d'Oulmés: Competitive Position 2012
Executive Summary
soft drinks Sees Healthy Performance
Natural Over Diet soft drinks
Coca-Cola Leads soft drinks in Morocco
Small Grocery Retailers Dominates Retail Distribution
soft drinks Will See Positive Total Volume Growth Over Forecast Period
Key Trends and Developments
Young Population and Rising Urbanisation Drive the Growth in soft drinks
Share of Domestic Companies Is Rising in soft drinks
Visible Shift To Natural Products While Low Calorie Broadens Its Consumer Base
Small Grocery Retailers Loses Share To Supermarkets and Hypermarkets
Heavy investment in Marketing
Market Data
Table 14 Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: Volume 2007-2012
Table 15 Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 16 Off-trade vs On-trade Sales of soft drinks by Channel: Value 2007-2012
Table 17 Off-trade vs On-trade Sales of soft drinks by Channel: % Value Growth 2007-2012
Table 18 Off-trade vs On-trade Sales of soft drinks (as sold) by Category: Volume 2012
Table 19 Off-trade vs On-trade Sales of soft drinks (as sold) by Category: % Volume 2012
Table 20 Off-trade vs On-trade Sales of soft drinks by Category: Value 2012
Table 21 Off-trade vs On-trade Sales of soft drinks by Category: % Value 2012
Table 22 Off-trade Sales of soft drinks (as sold) by Category: Volume 2007-2012
Table 23 Off-trade Sales of soft drinks (as sold) by Category: % Volume Growth 2007-2012
Table 24 Off-trade Sales of soft drinks by Category: Value 2007-2012
Table 25 Off-trade Sales of soft drinks by Category: % Value Growth 2007-2012
Table 26 Company Shares of Off-trade soft drinks (as sold) by Volume 2008-2012
Table 27 Brand Shares of Off-trade soft drinks (as sold) by Volume 2009-2012
Table 28 Company Shares of Off-trade soft drinks (RTD) by Volume 2008-2012
Table 29 Brand Shares of Off-trade soft drinks (RTD) by Volume 2009-2012
Table 30 Company Shares of Off-trade soft drinks by Value 2008-2012
Table 31 Brand Shares of Off-trade soft drinks by Value 2009-2012
Table 32 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 33 Penetration of Private Label by Category by Value 2007-2012
Table 34 Off-trade Sales of soft drinks by Category and Distribution Format: % Analysis 2012
Table 35 Forecast Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: Volume 2012-2017
Table 36 Forecast Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 37 Forecast Off-trade vs On-trade Sales of soft drinks by Channel: Value 2012-2017
Table 38 Forecast Off-trade vs On-trade Sales of soft drinks by Channel: % Value Growth 2012-2017
Table 39 Forecast Off-trade Sales of soft drinks (as sold) by Category: Volume 2012-2017
Table 40 Forecast Off-trade Sales of soft drinks (as sold) by Category: % Volume Growth 2012-2017
Table 41 Forecast Off-trade Sales of soft drinks by Category: Value 2012-2017
Table 42 Forecast Off-trade Sales of soft drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Morocco
Sources
Summary 3 Research Sources













Price: $ 900.00

Related research categories

By sector: Water

By market: Morocco (in Africa)