Bottled Water in Morocco
Report description
Consumers in Morocco are becoming increasingly concerned about the quality and quantity of their water consumption, with the health and wellness trend seeing consumers focus on remaining well-hydrated. Many are concerned about the quality of tap water and thus sought to increase their consumption of bottled water, with this trend driving double-digit off-trade volume and current value growth during the review period.
Euromonitor International's Bottled Water in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
HeadlinesTrends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2005-2011
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2006-2011
Table 3 Off-trade Sales of Bottled Water by Category: Value 2006-2011
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2006-2011
Table 6 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 7 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 8 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 9 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Les Eaux Minérales D'oulmès in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Les Eaux Minérales d'Oulmès: Key Facts
Summary 2 Les Eaux Minérales d'Oulmès: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Les Eaux Minérales d'Oulmès: Competitive Position 2011
Sotherma SA in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Sotherma SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Sotherma SA: Competitive Position 2011
Executive Summary
Strong Growth Thanks To Rising Disposable Income Levels
Health and Wellness Concerns Shape Growth
Coca-Cola Retains Lead But Faces Strong Competition From Domestic Players
Independent Small Grocers Loses Share To Hypermarkets
Dynamic Growth Ahead for Forecast Period
Key Trends and Developments
Rising Income Levels for Low- and Mid-income Consumers Drive Growth
Health and Wellness Trend Shapes Sales
Outlet Volume Expansion in Hypermarkets Spurs Growth
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 32 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 33 Penetration of Private Label by Category by Value 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Morocco
Market Data
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 6 Research Sources
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 1:19am (Thursday, 20 June 2013)
Need help? Contact the research team
