Bottled Water in Kenya

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176829

Pages: 19

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Carbonated bottled water was the more dynamic category in 2012.It continued to show robust growth in total volume and current total value terms thanks to rising health awareness among consumers and the fact that tap water is generally of poor quality and often not safe for drinking.

Euromonitor International's Bottled Water in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 2 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 5 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 6 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 7 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 8 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Executive Summary
Soft Drinks Continues To Experience Positive Growth
Manufacturers Focus on Producing Mass Brands To Target Majority of the Population
Coca-Cola Dominates the Market
Off-trade Dominates in Soft Drinks
Positive Growth Expected Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 29 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Kenya
Definitions
Sources
Summary 1 Research Sources













Price: $ 900.00

Related research categories

By sector: Water

By market: Kenya (in Africa)