Bottled Water in Italy

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 174344

Pages: 46

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Consumers in Italy considered bottled water as a commodity and this explains the high per capita data of Italy if compared to the rest of Western Europe. In the mature market of bottled water, unit prices play a key role and consumers generally look for the cheaper option among four or five preferred brands. In 2012, the most important trend observed was consumers' preference for lower priced products, as the very low confidence led to high sensitivity toward commodities' prices.

Euromonitor International's Bottled Water in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2007-2012
Table 7 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2007-2012
Table 8 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 9 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 10 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 11 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA Key Facts
Summary 2 Acqua Minerale San Benedetto SpA Key Facts: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Acqua Minerale San Benedetto SpA: Competitive Position 2012
Cogedí International SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 4 CoGeDí International SpA: Key Facts
Summary 5 CoGeDí International SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 CoGeDí International SpA: Competitive Position 2012
Ferrarelle SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 7 Ferrarelle SpA: Key Facts
Summary 8 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 9 Ferrarelle SpA: Production Statistics 2012
Competitive Positioning
Summary 10 Ferrarelle SpA: Competitive Position 2012
Executive Summary
Soft Drinks Shows Minor Growth in 2012
the On-trade Channel Is Most Negatively Affected
Private Label Continues To Gain Ground
Supermarkets Continues To Account for the Majority of Off-trade Sales
Growth Set To Continue Over the Forecast Period
Key Trends and Developments
Soft Drinks Weathered 2012 Storm
the Shade of Sustainability in Soft Drinks in Italy
Traditional Soft Drinks Are the Key To Market Success
Face the Crisis With An Aperitif in the On-trade Channel
the Progress of Private Label in Soft Drinks
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 28 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
Table 29 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
Table 30 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
Table 31 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 36 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 37 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 38 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 39 Penetration of Private Label by Category by Value 2007-2012
Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Italy
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 11 Research Sources













Price: $ 900.00

Related research categories

By sector: Water

By market: Italy (in Europe)