Bottled Water in Italy

The economic downturn and maturity were the key reasons behind bottled water registering total volume growth of just 1% in 2011. With per capita consumption being among the highest in Europe, it was very difficult for manufacturers to increase sales. As a result, companies focused on growing sales of carbonated water and increasing their promotions and advertising to maintain share. Consumers tend to consider carbonated water less as an alternative to still water and more as a healthier...

Euromonitor International's Bottled Water in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Bottled Water market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2006-2011
Table 2 Off-trade Sales of Bottled Water: Volume 2006-2011
Table 3 Off-trade Sales of Bottled Water: Value 2006-2011
Table 4 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Bottled Water: % Value Growth 2006-2011
Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2006-2011
Table 8 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 9 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 10 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 11 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 12 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016
Table 13 Forecast Off-trade Sales of Bottled Water: Value 2011-2016
Table 14 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016
Table 15 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA: Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Acqua Minerale San Benedetto SpA: Competitive Position 2011
Coca-Cola Hbc Italia SRL in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 4 Coca-Cola HBC Italia Srl: Key Facts
Summary 5 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 6 Coca-Cola HBC Italia Srl: Production Sites
Competitive Positioning
Summary 7 Coca-Cola HBC Italia Srl: Competitive Position 2011
Cogedí International SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 8 CoGeDí International SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 CoGeDí International: Competitive Position 2011
Ferrarelle SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 10 Ferrarelle SpA: Key Facts
Summary 11 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 12 Ferrarelle SpA: Production Statistics 2011
Competitive Positioning
Summary 13 Ferrarelle SpA: Competitive Position 2011
San Pellegrino SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 14 San Pellegrino SpA: Key Facts
Summary 15 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 San Pellegrino SpA: Competitive Position 2011
Executive Summary
A Moderate Performance Recorded in 2011
Economic Crisis Hits the On-trade Channel
Despite the Crisis Private Label Registers Only Moderate Growth
Supermarkets Continue To Account for the Bulk of Off-trade Sales
Slow Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Economic Crisis Becomes An Obstacle To Growth
Private Label Grows at A Very Slow Pace
Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market
Reduced Footfall in the On-trade Leads To A Decline in Sales
Manufacturers Reluctant To Invest in Innovation
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 28 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 29 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 30 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 31 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 38 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 39 Penetration of Private Label by Category by Value 2006-2011
Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Italy
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 17 Research Sources

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Related research categories

By sector: Water

By market: Italy (in Europe)