Bottled Water in Brazil

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175861

Pages: 47

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Danone saw a strong rise in off-trade value share within bottled water in 2012 compared to the previous year due to the increasing participation of Bonafont brand through aggressive marketing campaigns mainly through advertising on TV and intensified distribution through the largest retailers (mainly supermarkets and hypermarkets).

Euromonitor International's Bottled Water in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2006-2012
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2007-2012
Table 7 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 8 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 9 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 10 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 11 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 12 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Cia Brasileira de Bebidas: Key Facts
Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Cia Brasileira de Bebidas: Competitive Position 2012
Coca-Cola Indústrias Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 4 Coca-Cola Indústrias Ltda: Key Facts
Summary 5 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Coca-Cola Indústrias Ltda: Competitive Position 2012
Empresa De Águas Ouro Fino Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 7 Empresa de Águas Ouro Fino Ltda: Key Facts
Company Background
Competitive Positioning
Summary 8 Empresa de Águas Ouro Fino: Competitive Position 2012
Primo Schincariol Indústria De Cervejas E Refrigerantes SA in Soft Drinks (brazil)
Key Facts
Summary 9 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Competitive Position 2012
Executive Summary
Soft Drinks Industry in Brazil Registers Double-digit Growth in Value Sales
Sports and Energy Drinks See Robust Growth in 2012
Multinationals Lead Sales of Soft Drinks in Brazil
Off-trade Channels Dominate Distribution of Soft Drinks
Soft Drinks Will Continue Performing Well Over the 2012-2017 Forecast Period
Key Trends and Developments
Competitive Environment
Northeast Region Attracts Investments From Soft Drinks Players
Health and Wellness Beverages See Increased Share in Soft Drinks
Further Acquisitions and the Arrival of International Players in the Brazilian Market
Global Sport Events Should Boost Sales of Soft Drinks Over the Forecast Period
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 27 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
Table 28 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
Table 29 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
Table 30 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 35 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 37 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 38 Penetration of Private Label by Category by Value 2007-2012
Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Brazil
Marketdata
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Definitions
Sources
Summary 11 Research Sources













Price: $ 900.00

Related research categories

By sector: Water

By market: Brazil (in South America), Brazil (in BRICM)