Bottled Water in Brazil

Flavoured bottled water with a low-calorie formula and traditional Brazilian flavours – orange and citrus – was launched under the H2OH! brand by Cia Brasileira de Bebidas (AmBev), which is a manufacturer under licence from PepsiCo in Brazil. The new flavours aim to stimulate consumption with meals at home. The new products contain more fruit, and have a low-calorie image.

Euromonitor International's Bottled Water in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Bottled Water market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2005-2011
Table 2 Off-trade Sales of Bottled Water: Volume 2006-2011
Table 3 Off-trade Sales of Bottled Water: Value 2006-2011
Table 4 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Bottled Water: % Value Growth 2006-2011
Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2006-2011
Table 7 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 8 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 9 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 10 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 11 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016
Table 12 Forecast Off-trade Sales of Bottled Water: Value 2011-2016
Table 13 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016
Table 14 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Cia Brasileira de Bebidas: Key Facts
Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Cia Brasileira de Bebidas: Competitive Position 2011
Coca-Cola Indústrias Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 4 Coca-Cola Indústrias Ltda: Key Facts
Summary 5 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Coca-Cola Indústrias Ltda: Competitive Position 2011
Empresa De Águas Ouro Fino Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 7 Empresa de Águas Ouro Fino Ltda: Key Facts
Company Background
Competitive Positioning
Summary 8 Empresa de Águas Ouro Fino Ltda: Competitive Position 2011
Indaiá Brasil Águas Minerais Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 9 Indaiá Brasil Águas Minerais Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Indaiá Brasil Águas Minerais Ltda: Competitive Position 2011
Primo Schincariol Indústria De Cervejas E Refrigerantes SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 11 Primo Schincariol Indústria de Cervejas E Refrigerantes Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Competitive Position 2011
Executive Summary
Soft Drinks Continues To See Double-digit Value Growth in 2011
New Products Arrive in the Market Following Global Trends
Multinationals Lead Soft Drinks in 2011
Off-trade Sales Dominate Soft Drinks
Soft Drinks Should Perform Well in the Coming Years
Key Trends and Developments
Competitive Environment in the Brazilian Soft Drinks Market
Health and Wellness Beverages Continue To Be A Key Trend in Soft Drinks
Acquisitions Impact the Soft Drinks Market in Terms of Consolidation
Strong Macroeconomic Factors Positively Impact Brazil's Performance
2014 Fifa World Cup and 2016 Olympic Games in Brazil Will Drive Sales of Soft Drinks During the Forecast Period 2011-2016
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 27 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 28 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 29 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 30 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 37 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 38 Penetration of Private Label by Category by Value 2006-2011
Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 13 Research Sources

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Related research categories

By sector: Water

By market: Brazil (in South America), Brazil (in BRICM)