Bottled Water - Europe - August 2010
Report description
About this report
Sales of bottled water have benefited from a general health and wellness trend, and the key European markets for bottled water have only been slightly affected by the economic recession. While Italy remains the largest market in volume terms, Germany is the largest market in terms of value.
All you need to know about your market
Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.
Table of contents
Issues in the MarketKey themes
Definition
Consumer research
Abbreviations
Market in Brief
Italy and Germany lead
Varying penetration rates
Continued growth
Health trend
Limited editions
European Market Size and Forecast
Key points
Italy the largest market in Europe
Figure 1: Retail value sales of bottled water, by country, 2004-13
Figure 2: Retail value sales of bottled water, by country, 2004-13
Figure 3: Retail value sales of bottled water, by country, 2004-13
Figure 4: Retail volume sales of bottled water, by country, 2004-13
Figure 5: Retail volume sales of bottled water, by country, 2004-13
Figure 6: Retail volume sales of bottled water, by country, 2004-13
Figure 7: Retail volume sales of bottled water, by country, 2004-13
Figure 8: Spend per capita, by country, 2004-08
Market Segmentation
Key points
Distinct preference for still water
Figure 9: Market segmentation, by volume, France, 2008
Figure 10: Market segmentation, by volume, Germany, 2008
Figure 11: Market segmentation, by volume, Italy, 2008
Figure 12: Market segmentation, by volume, Spain, 2008
Figure 13: Market segmentation, by value, Spain, 2008
Figure 14: Market segmentation, by volume, UK, 2009
Figure 15: Market segmentation, by value, UK, 2009
Companies and Product Innovation
Key points
Global region
Figure 16: Percentage of new product launches, by region, 2009
European region
Figure 17: Percentage of new product launches, by top ten European countries, 2009
Bottled water by top five claims
Figure 18: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
Bottled water by top five flavours
Figure 19: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, 2009
France – Bottled water
Figure 20: Percentage of new product launches, France, 2006-09
Figure 21: Top claims on new product development, France, 2006-09
Figure 22: Top flavours in new product development, France, 2006-09
Increasingly specific target groups
Drinking for beauty
Collector editions
Environmentally-friendly packaging
Germany – Bottled water
Figure 23: Percentage of new product launches, Germany, 2006-09
Figure 24: Top claims on new product development, Germany, 2006-09
Figure 25: Top flavours in new product development, Germany, 2006-09
Water and oxygen
Children’s products
Designer waters
Innovative flavours
Pure water
Italy – Bottled water
Figure 26: Percentage of new product launches, Italy, 2006-09
Figure 27: Top claims on new product development, Italy, 2006-09
Figure 28: Top flavours in new product development, Italy, 2006-09
Low carbonation and low sodium waters
Health matters
Purity sells
New looks
Spain – Bottled water
Figure 29: Percentage of new product launches, Spain, 2006-09
Figure 30: Top claims on new product development, Spain, 2006-09
Figure 31: Top flavours in new product development, Spain, 2006-09
Less sodium
Evian’s eye-catchers
Message in a bottle
Convenient packaging
UK – Bottled water
Figure 32: Percentage of new product launches, UK, 2006-09
Figure 33: Top claims on new product development, UK, 2006-09
Figure 34: Top flavours in new product development, UK, 2006-09
For a good cause
Heritage waters
Sustainable packaging
Lunchbox fillers
The Consumer
Key points
Britons’ take-up of bottled water low in European terms
Figure 35: Penetration of bottled water, by country, 2009
Figure 36: Frequency of drinking bottled water, by country, 2009
Still or sparkling?
Figure 37: Types of bottled water, by country, 2009
Size matters
Figure 38: Package types of bottled water, by country, 2009
Flavoured water remains on the sidelines
Figure 39: Penetration of flavoured water, by country, 2009
Figure 40: Frequency of drinking flavoured water, by country, 2009
Figure 41: Package types of flavoured water, by country, 2009
Trends in product penetration
Figure 42: Trends in penetration of bottled water, France, 2005-09
Figure 43: Trends in penetration of bottled water, Germany, 2005-09
Figure 44: Trends in penetration of bottled water, Spain, 2005-09
Figure 45: Trends in penetration of bottled water, GB, 2005-09
Product use by demographics
Figure 46: Use bottled water, by demographics, France, 2009
Figure 47: Use bottled water, by demographics, Germany, 2009
Figure 48: Use bottled water, by demographics, Spain, 2009
Figure 49: Use bottled water, by demographics, GB, 2009
Figure 50: Use flavoured water, by demographics, France, 2009
Figure 51: Use flavoured water, by demographics, Germany, 2009
Figure 52: Use flavoured water, by demographics, GB, 2009
Consumer attitudes
Figure 53: Attitudinal statements, by country, 2009
Appendix – Market Segmentation
Figure 54: Market segmentation, by volume, Austria, 2008
Figure 55: Market segmentation, by volume, Belgium, 2008
Figure 56: Market segmentation, by volume, Bulgaria, 2008
Figure 57: Market segmentation, by volume, Czech Republic, 2008
Figure 58: Market segmentation, by volume, Denmark, 2008
Figure 59: Market segmentation, by volume, Finland, 2008
Figure 60: Market segmentation, by volume, Greece, 2008
Figure 61: Market segmentation, by volume, Hungary, 2008
Figure 62: Market segmentation, by volume, Ireland, 2008
Figure 63: Market segmentation, by value, Ireland, 2008
Figure 64: Market segmentation, by volume, Netherlands, 2008
Figure 65: Market segmentation, by volume, Norway, 2008
Figure 66: Market segmentation, by volume, Poland, 2008
Figure 67: Market segmentation, by volume, Portugal, 2008
Figure 68: Market segmentation, by volume, Russia, 2008
Figure 69: Market segmentation, by volume, Sweden, 2008
Figure 70: Market segmentation, by volume, Switzerland, 2008
Figure 71: Market segmentation, by volume, Turkey, 2008
Figure 72: Market segmentation, by volume, Ukraine, 2008
Appendix – Market Size and Forecast Data
Figure 73: Retail value sales of bottled water, by country, 2004-13
Figure 74: Retail value sales of bottled water, by country, 2004-13
Figure 75: Retail value sales of bottled water, by country, 2004-13
Figure 76: Retail volume sales of bottled water, by country, 2004-13
Figure 77: Retail volume sales of bottled water, by country, 2004-13
Figure 78: Retail volume sales of bottled water, by country, 2004-13
Figure 79: Retail volume sales of bottled water, by country, 2004-13
Figure 80: Spend per capita, by country, 2004-08
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 12:33am (Wednesday, 19 June 2013)
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