Bottled Water - Austria

Bottled water was one of the better-performing categories in soft drinks in Austria during 2009. Bottled water still managed to post positive volume growth in 2009 despite already having the biggest volume sales of all soft drinks categories. Sales of bottled water are derived mainly from carbonated bottled water. Still bottled water enjoys much lower popularity.

Euromonitor International's Bottled Water in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Bottled Water in Austria
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Soft Drinks Stagnates Amid Economic Worries
Shift From Carbonates To Bottled Water Fuelled by Health Concerns
Domestic Players Maintain Strength for Off-trade Volume Sales
Slight Improvement Expected During the Forecast Period
Key Trends and Developments
More Low Sugar Variants for Less Healthy Soft Drinks
Private Label Becomes More Widespread
Soft Drinks Packaging Becomes More Diverse
Off-trade Continues To Outperform On-trade Amid Economic Difficulties
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in Austria
Trends
Definitions
Summary 1 Research Sources
Eckes-granini Austria GmbH
Strategic Direction
Key Facts
Summary 2 Eckes-Granini Austria GmbH: Key Facts
Summary 3 Eckes-Granini Austria GmbH: Operational Indicators
Company Background
Production
Summary 4 Eckes-Granini Austria GmbH: Production Statistics 2008
Competitive Positioning
Summary 5 Eckes-Granini Austria GmbH: Competitive Position 2009
Rauch Fruchtsäfte GmbH
Strategic Direction
Key Facts
Summary 6 Rauch Fruchtsäfte GmbH: Key Facts
Summary 7 Rauch Fruchtsäfte GmbH: Operational Indicators
Company Background
Production
Summary 8 Rauch Fruchtsäfte GmbH: Production Statistics 2008
Competitive Positioning
Summary 9 Rauch Fruchtsäfte GmbH: Competitive Position 2009
Spar Österreichische Warenhandels AG
Strategic Direction
Key Facts
Summary 10 Spar Österreichische Warenhandels AG: Key Facts
Summary 11 Spar Österreichische Warenhandels AG: Operational Indicators
Company Background
Production
Summary 12 Spar Österreichische Warenhandels AG: Production Statistics 2008
Competitive Positioning
Summary 13 Spar Österreichische Warenhandels AG: Competitive Position 2009
Vöslauer Heilquellen-verwertung AG
Strategic Direction
Key Facts
Summary 14 Vöslauer Heilquellen Verwertung AG: Key Facts
Summary 15 Vöslauer Heilquellen Verwertung AG: Operational Indicators
Company Background
Production
Summary 16 Vöslauer Heilquellen Verwertung AG: Production Statistics 2008
Competitive Positioning
Summary 17 Vöslauer Heilquellen Verwertung AG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 40 Sales of Bottled Water to Institutional Channel 2004-2009
Table 41 Off-trade Sales of Bottled Water: Volume 2004-2009
Table 42 Off-trade Sales of Bottled Water: Value 2004-2009
Table 43 Off-trade Sales of Bottled Water: % Volume Growth 2004-2009
Table 44 Off-trade Sales of Bottled Water: % Value Growth 2004-2009
Table 45 Company Shares of Bottled Water by Off-trade Volume 2005-2009
Table 46 Brand Shares of Bottled Water by Off-trade Volume 2006-2009
Table 47 Company Shares of Bottled Water by Off-trade Value 2005-2009
Table 48 Brand Shares of Bottled Water by Off-trade Value 2006-2009
Table 49 Forecast Off-trade Sales of Bottled Water: Volume 2009-2014
Table 50 Forecast Off-trade Sales of Bottled Water: Value 2009-2014
Table 51 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2009-2014
Table 52 Forecast Off-trade Sales of Bottled Water: % Value Growth 2009-2014

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Related research categories

By sector: Water

By market: Austria (in Europe)