BergendahlsGruppen AB in Retailing (Sweden)
BergendahlsGruppen aims to develop its subsidiaries and acquire new ones over the forecast period. The company’s two key chains are City Gross and Eko, the former in the hypermarkets channel and the latter in mass merchandisers. City Gross’ strategy is to compete with reduced prices, focusing on families with children, paying attention to festive seasons for minorities, such as Ramadan. The Eko chain competes with wide product ranges, low prices and special deals.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
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- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contents
Summary 1 Bergendahlsgruppen AB: Key Facts
Summary 2 Bergendahlsgruppen AB: Operational Indicators
Summary 3 Bergendahl & Son AB: Share of Sales Generated by Internet Retailing
Chart 1 Bergendahlsgruppen AB: City Gross, Hypermarkets in Stockholm
Summary 4 Bergendahlsgruppen AB: Private Label Portfolio
Summary 5 Bergendahl & Son AB: Competitive Position 2013
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