Belgium Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176450

Pages: 126

Format: PDF

Delivery: By product vendor

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Price: $ 9226.00

Report description

Product Synopsis
A detailed market research report on the Belgium beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Belgium beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Proposed excise increases in France could pose difficulties for the Belgian export market in the future. A newly instated government brings a measure of stability to Belgium. On-premise sales face further decline.

What are the key drivers behind recent market changes?
As Belgium relies heaviliy on export, especially given the continued decline in on-premise as a result of new legislation concerning sales records, coupled with the smoking ban, the proposed changes to the French excise duties could strike a heavy blow to the Belgian beer market.

What makes this report unique and essential to read?
The Belgium Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Belgium Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
The smoking ban that was introduced in 2011 extending to pubs, cafés, bars and sports canteens has continued to be a problem for on-premise consumption.

Horeca owners have been forced to purchase the new Black Box till system which keeps track of the moment that an item is served to a customer, as well as the server providing the service.

The slight recovery that 2011 showed in beer consumption unfortunately did not continue in 2012 as beer volumes have dropped by almost 4%.

The Belgian economy saw a few promising signals of recovery during 2011, these were however not fulfilled in 2012 as the economic situation of the country took a turn for the worse. After showing positive figures throughout 2011, GDP fell back into negative numbers during the second half of 2012.

Unemployment started the year at 7.2% and rose to 8.2% by the end of the year

Key Highlights
Export of Belgian beers has grown by 70% over the past 10 years and today 60% of the total beer production in Belgium is being exported.

Speciality beers are starting to climb in popularity with consumers. Duvel, holding fifth place in Belgium, demonstrated excellent growth of 39%

In an effort to avoid further financial difficulties, the small brewers started to organize themselves in 2007 with the foundation of The Belgian Family Brewers organization. The organization introduced a label of authenticity for Belgian beers, and this year welcomed its 21st member.

Keg beer lost out not only because the Horeca segment is shrinking but also because of competition from strong specialty beers sold in glass.

The big brewers have continued their aggressive price promotional activity throughout 2012, and café bars owners are struggling to keep their stocks topped up based on the less economical prices on offer to them from brewers.

Table of contents

Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1984-2015F
Table – West Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – West Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – West Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – West Europe Beverage Consumption Per Capita, Growth, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 2.4 – Leading Distributors/Drinks Wholesalers, 2012
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.7 – Leading Retail Groups
Table 3.8B – Leading Beer Importers, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
A-BINBEV BELGIUM NV/SA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table -  A-BinBev Belgium Full Brand List, ABV%, Pack Type
Table – A-BinBev Brand Volumes, 2008-2012
ALKEN-MAES
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Alken-Maes Full Brand List, ABV%, Pack Type
Table – Alken-Maes Brand Volumes, 2008-2012
CARLSBERG IMPORTERS S.A/N.V
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Carlsberg Importers Full Brand List, ABV%, Pack Type
Table – Carlsberg Importers Brand Volumes, 2008-2012
DUVEL MOORTGAT NV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table – DuvelMoortgat Full Brand List, ABV%, Pack Type
Table – DuvelMoortgat Group Brand Volumes, 2008-2012
HAACHT NV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table – Haacht NV Full Brand List, ABV%, Pack Type
Table – Haacht NV Brand Volumes, 2008-2012
MARTENS BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table – Martens Brewery Full Brand List, ABV%, Pack Type
Table – Martens Brewery Brand Volumes, 2008-2012
PALM BREWERIES
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table – Palm Breweries Full Brand List, ABV%, Pack Type
Table – Palm Brand Volumes, 2008-2012
SMALLER BREWERS
 Abbaye De Scourmont
Abdijd'Orval
Bavik Breweries
Brasserie de L’ Abbaye N.D de Saint-Remy
Brasserie Du Bocq
Brewery Bockor
Brewery St-Feuillin
Honsebrouck
John Martin sa-nv
Lindemans
N.v. Roman s.a.
Westmalle
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Tables
Table – Population Size and Growth, 1984-2015F
Table – West Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – West Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – West Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – West Europe Beverage Consumption Per Capita, Growth, 2003-2013F
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
 Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Table 2.4 – Leading Distributors/Drinks Wholesalers, 2012
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.7 – Leading Retail Groups
Table 3.8B – Leading Beer Importers, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F

List of Figures
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012

Price: $ 9226.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Belgium (in Europe)