Beer,Cider and FABs Market in the US - Product Launch Almanac 2010

Datamonitor’s Beer, Cider and FABs market in the US – Product Launch Almanac 2010 provides a complete guide to new product launches in the US beer, cider and FABs market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the beer, cider and FABs market in the US, with data from 2004 to 2009 and forecasts to 2014.

• Beer, Cider and FABs market in the US - New product SKUs by category • Beer, Cider and FABs market in the US - New product SKUs by manufacturer • Beer, Cider and FABs market in the US - New product by pack type and materials • Beer, Cider and FABs market in the US – New Product descriptions

• 203 product SKUs launched in the US beer, cider and FABs market • Beer is the leading category in the US beer, cider and FABs market • Destilleria Joaquin Alonso S.L. and Lagunitas Brewing Co. are the leading manufacturers in terms of new beer, cider and FABs products in the US

Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the US Beer, Cider and FABs market Analyze trends in product development over time

Table of contents

TABLE OF CONTENTS
Overview
Catalyst
Summary
Executive Summary
203 product SKUs launched in the US beer, cider and FABs market
Beer is the leading category in the US beer, cider and FABs market
Destilleria Joaquin Alonso S.L. and Lagunitas Brewing Co. are the leading manufacturers in terms of new beer, cider and FABs products in the US
Bottles was the dominant packing type in the new products launched in the US beer, cider and FABs market
Majority of the products launched in the beer, cider and FABs market used glass as the package material
Introduction
How to use this report
Disclaimer
Market definition
Beer, Cider and FABs Market Overview
Market value, 2004–09
Market value forecast to 2014
Beer, Cider and FABs Product Analysis
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New product by package material
Detailed Product Descriptions
Appendix
Further reading
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES
Figure 1: US, beer, cider and FABs market value by category ($m), 2004–09
Figure 2: US, beer, cider and FABs market value by category ($m), 2009–14
Figure 3: US, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010
Figure 4: US, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010
Figure 5: US, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010
Figure 6: US, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions
Table 2: US, beer, cider and FABs market value by category ($m), 2004–09
Table 3: US, beer, cider and FABs market value by category ($m), 2009–14
Table 4: US, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010
Table 5: US, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010
Table 6: US, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010
Table 7: US, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010
Table 8: Sierra Nevada - Fresh Hop Ale - 2010 Celebration
Table 9: Lost Abbey - Carnevale Ale; Framboise de Amorosa Beer
Table 10: Deschutes - Bond Street Series Beer - Hop in the Dark Cascadian Dark Ale
Table 11: Grand Teton Brewing Co. - Tail Waggin' Double White Ale
Table 12: Port Brewing - Anniversary Ale Strong Pale Ale; Hot Rocks Dark Stein Lager
Table 13: JB Josephs Brau Brewing Co. - Oktoberfest German Style Lager
Table 14: Schlitz High Gravity - Beer - V.S.L. Very Smooth Lager
Table 15: Narragansett - Beer - Porter
Table 16: Tilt - Malt Beverage with Natural Flavor - Blue Raspberry; Green Lemon Lime Citrus; Purple Grape; Red Punch
Table 17: Blue Moon - Seasonal Collection Winter Abbey Ale; Special Edition Blue Moon Grand Cru
Table 18: Ithaca Beer Co. - Belgian-Style Amber Ale - Cold Front
Table 19: Atwater Block Brewery - Porter - Vanilla Java
Table 20: Ellicottville Brewing Company - Beer - Nut Brown; Pale Ale; Wheat Beer - Blue Berry
Table 21: Dog Bite - High Gravity Lager - 12 Pack Tray; Single Can
Table 22: Cordina - daiq-GO-ri - Rum & Strawberry; mar-GO-rita Wine Cocktail - Classic Lime
Table 23: Keystone - Beer in a Can - Ice; Light
Table 24: Goose Island - Ale - Harvest
Table 25: Monty Python's - Ale - Holy Grail
Table 26: Hooker - Oktoberfest Lager
Table 27: Coors Light Silver Bullet - Beer - Aluminum Pint
Table 28: HopShock - Beer - IPA
Table 29: Hefeweizen - Beer
Table 30: Jubelale - Festive Winter Ale
Table 31: Buffalo Bill's Brewery - Cream Ale - Orange Blossom
Table 32: Dogfish Head Bitches Brew - Ale
Table 33: Saranac - Limited Release Pumpkin Ale
Table 34: Dogfish Head - Punkin Ale
Table 35: Heineken - Beer - Premium Lager
Table 36: Josephs Brau (JB) Dunkelweizen - Amber Unfiltered Wheat Beer
Table 37: Mike's - Classic Margarita - Peach; Raspberry; Traditional Lime
Table 38: Dundee - Craft Pack of Ale - Stout and Kolsch-Style
Table 39: Anchor Brewing - Humming Ale
Table 40: Sierra Nevada - Autumn Brown Ale - Tumbler
Table 41: Blue Moon - Belgian White Belgian-Style Wheat Ale; Brewmaster's Summer Sampler Variety Pack - with Belgian White, Honey Moon Spring Ale & Pale Ale
Table 42: Anderson Valley Brewing - High Rollers Wheat Beer
Table 43: Leinenkugel's - Beer - Summer Shandy
Table 44: Leinenkugel's Explorer - Beer - Limited Edition Variety Pack
Table 45: DreamWeaver - Wheat Beer
Table 46: Genny - Beer - Light; Regular
Table 47: Jose Cuervo - Margaritas Pour & Serve Cocktail - Classic Lime; Mango; Pomegranate; Strawberry Lime
Table 48: Left Hand Brewing Company Good Juju - Beer Brewed with Ginger
Table 49: Coney Island Craft Lagers - 4-in-1 Summer Variety Pack
Table 50: Left Hand Brewing Company 400 Pound Monkey - English-Style India Pale Ale
Table 51: Coney Island Luna Lager - Commemorative Beer
Table 52: Fearless - Scottish Ale
Table 53: Dirty Blonde - Champagne Cocktail - Peach Passion Bellini; Raspberry Flirtini
Table 54: Shipyard - Ale - Wheat
Table 55: New Glarus Brewing Co. - Cabin Fever Lager - Wisconsin Style Honey Bock
Table 56: Batemans - Ruby Porter Beer - Mr. George's
Table 57: New Glarus Brewing Co. - No Coast Pale Ale - Moon Man
Table 58: Bacardi - Ready to Drink Classic Cocktail - Hand Shaken Strawberry Daiquiri; Pina Colada Infused with Coconut Water
Table 59: Lagunitas - Censored Ale - Rich Copper
Table 60: Lagunitas - Seasonal Beer - Brown Shugga' Sweet Release Ale; Little Sumpin' Sumpin' Ale; The Hairy Eyeball Ale; Undercover Investigation Shut-Down Ale
Table 61: Lagunitas - Seasonal Bombers Beer - Cappuccino Stout Ale; Little Sumpin' Wild Ale; Lucky 13 Anniversary Release Beer; The Gnarly Wine Style Ale; Wilco Tango Foxtrot Brown Ale
Table 62: Full Sail - Bourbon Barrel Porter Beer - Top Sail
Table 63: Lost Abbey - Red Poppy Ale
Table 64: Lost Abbey - Angel's Share Grand Cru
Table 65: Presidente - Beer - Light; Regular
Table 66: Abita - SOS (Save Our Shore) Beer - Unfiltered Weizen Pils
Table 67: Samuel Adams - Seasonal Brew - Summer Ale
Table 68: Samuel Adams - 2010 Longshot Ales - Old Ben Ale, Mile High Barley Wine, Lemon Pepper Saison
Table 69: Rogue - Ale - Chatoe Rogue, Dirtoir Black Lager; Dry-hopped Saint Rogue Red; Rogue Morimoto Soba Ale
Table 70: Ommegang BPA - Beer - Belgian-Style Pale Ale
Table 71: Daily's - Ready-to-Drink Pouch - Frozen Lemonade
Table 72: Pyramid - Summer Seasonal Blonde Ale - Curve Ball; Summer Variety 12 Pack
Table 73: Michelob - 2010 Wheat Beer Sampler Pack - Ginger Wheat, Shock Top Belgian White, Michelob Dunkel Weisse and Hop Hound Amber Wheat
Table 74: Samuel Adams Seasonal Brew - Nobel Pils
Table 75: Labatt Blue Light Lime - Premium Light Beer - 100% Natural Lime Flavor
Table 76: Colorado Native - Lager
Table 77: Moosehead - Light Beer - Lime
Table 78: Game Day - Beer - Ice; Light
Table 79: Sun Beach Cocktails & Drinks - Coctel Listo para Tomar - Capirinha; Capiroska; Cosmopolitan; Daiquir Strawberry; Mojito; Mojito Sin; Pina Colada; San Francisco; Sex on the Beach; TQ Sunrise
Table 80: Fade to Black - Stout Ale
Table 81: Jubel - 2010 Once-A-Decade Ale
Table 82: Honey Brown - Lager - Original
Table 83: Moutai - Beer - Imported Chinese
Table 84: Jack Daniels - Country Cocktails - Ginger Splash
Table 85: Harpoon 100 Barrel Series - Island Creek Oyster Stout
Table 86: Oskar Blues Brewery Gubna - Imperial IPA
Table 87: Seagram's Escapes - Flavored Cooler - Lime Melonade
Table 88: Smirnoff - Premium Malt Mixed Drink - Blueberry & Lemonade; Classic Lemonade; Cranberry & Lime
Table 89: Hite - Beer
Table 90: Black Beer Stout - Premium Beer
Table 91: Labatt - Imported from Canada Beer - Ice
Table 92: Lake Placid - Craft Brewing Beer - 46'er Pale Ale; India Pale Ale; Ubu Ale
Table 93: Strangford Lough Brewing Co. - Full Flavoured Irish Recipe Ale - Legbiter; St. Patrick's Best Ale
Table 94: New Belgium - Beer - Ranger IPA (India Pale Ale)
Table 95: Samuel Adams - Beer - Noble Pils
Table 96: Yuengling - Bock Beer
Table 97: W'10 - Brewmasters’ Release Beer - 2010 Pitch Black IPA
Table 98: Left Hand Brewing Company - Warrior IPA Fresh Hop Beer
Table 99: He'Brew - 13th Anniversary Ale - Jewbelation Bar Mitzvah
Table 100: BarbaRoja - Barrel-Aged Red Ale
Table 101: New Glarus Brewing Co. - Unplugged Series Beer - Old English Porter
Table 102: Crispin - Natural Hard Apple Cider - Honey Crisp Artisanal Reserve
Table 103: Deschutes - Beer - Red Chair IPA
Table 104: Avery - Anniversary Ale - Sixteen Saison
Table 105: Deschutes - Black Butte XXI Beer - 21st Birthday Reserve
Table 106: Deschutes - Once-A-Decade Ale - Jubel 2010
Table 107: Wagner Valley - Beer - Sled Dog Doppelbock
Table 108: Custom BrewCrafters - CB's - Beer - Canandaigua Lake Ale; Double Dark Cream Porter; EPA-English-Style Pale Ale
Table 109: Blue Moon - Limited Edition Belgian Style Beer - Grand Cru
Table 110: Blue Point Brewing Company - Micro Brew - Winter Ale
Table 111: Bud Light - Beer - Golden Wheat
Table 112: Dutch Republic 1581 - Beer
Table 113: Northern Pure - Premium Malt Beverage Go Anywhere Pak - Lemon Burst; Orange Squeeze; Raspberry Rush
Table 114: Samuel Smith - Bottle Conditioned Ale - Yorkshire Stingo
Table 115: Fireman's Brew - Beer - Blonde; Brewnette; Redhead

Related research categories

By sector: Ready-to-drink, Beer (in Beer & Cider), Cider (in Beer & Cider)

By market: United States (in North America)