Beer,Cider and FABs Market in Japan - Product Launch Almanac 2010

Datamonitor’s Beer, Cider and FABs market in Japan – Product Launch Almanac 2010 provides a complete guide to new product launches in Japanese beer, cider and FABs market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the beer, cider and FABs market in Japan, with data from 2004 to 2009 and forecasts to 2014.

• Beer, Cider and FABs market in Japan - New product SKUs by category • Beer, Cider and FABs market in Japan - New product SKUs by manufacturer • Beer, Cider and FABs market in Japan - New product by pack type and materials • Beer, Cider and FABs market in Japan – New Product descriptions

• 237 product SKUs launched in the Japanese beer, cider and FABs market • Flavored Alcoholic Beverages (FABs) is the leading category in Japanese beer, cider and FABs market • Suntory is the leading manufacturer in terms of new beer, cider and FABs products in Japan

Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the Japanese Beer, Cider and FABs market Analyze trends in product development over time

Table of contents

TABLE OF CONTENTS
Overview
Catalyst
Summary
Executive Summary
237 product SKUs launched in the Japanese beer, cider and FABs market.
Flavored Alcoholic Beverages (FABs) is the leading category in Japanese beer, cider and FABs market.
Suntory is the leading manufacturer in terms of new beer, cider and FABs products SKUs in Japan.
Cans was the dominant packing type in the new products launched in Japanese beer, cider and FABs market .2
Majority of the products launched in the beer, cider and FABs market used metal as the package material.
Introduction
How to use this report
Disclaimer
Market definition
Beer, Cider and FABs Market Overview
Market value, 2004–09
Market value forecast to 2014
Beer, Cider and FABs Product Analysis
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New product by package material
Detailed Product Descriptions
Appendix
Further reading
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES
Figure 1: Japan, beer, cider and FABs market value by category ($m), 2004–09
Figure 2: Japan, beer, cider and FABs market value by category ($m), 2009–14
Figure 3: Japan, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010
Figure 4: Japan, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010
Figure 5: Japan, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010
Figure 6: Japan, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions
Table 2: Japan, beer, cider and FABs market value by category ($m), 2004–09
Table 3: Japan, beer, cider and FABs market value by category ($m), 2009–14
Table 4: Japan, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010
Table 5: Japan, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010
Table 6: Japan, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010
Table 7: Japan, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010
Table 8: Takara Can Chu-Hi Jika Shibori - Chu Hi - Lime
Table 9: Suntory Kaori No Zeitaku - New Genre Brew
Table 10: Asahi - Caramel Macchiato Cocktail
Table 11: Calpis Sour - Ready To Drink Cocktail - Refresh Dry
Table 12: Suntory Maroyaka Umeshu - Ready-To-Drink Cocktail - Soda Wari
Table 13: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Berry Mix Special; Winter Fruit Party
Table 14: Calpis Sour Ajiwau Kajitsu - Ready-To-Drink Cocktail - Ao Ringo
Table 15: Furusshu - Jelly no Cocktail - Ichigo Milk Fumi
Table 16: Sugi Group Sour Time 7 - Chu-hi - Grapefruit; Lemon
Table 17: Godo - Highball
Table 18: Takara - Shochu Highball - Naniwa Ginger
Table 19: Suntory Chu-Hi -196 C - Chu-hi - Gold Squash; Pink Squash
Table 20: Suntory Chu-Hi Calorie. - Chu-hi - Daichi no Ringo; Taiyo no Orange
Table 21: Four Roses - Highball
Table 22: I.W. Happer Gold Medal - Highball
Table 23: Asahi Black Nikka - Clear Highball
Table 24: Asahi Sekai No Beer Kiko - Premium Nama Beer - Doitsu Marzen Type
Table 25: Asahi Kajitsu No Shunkan - Chu-hi - Kochi San Yuzu; Yamagata San La France
Table 26: Sapporo - Nama Beer - Ginza Lion Premium
Table 27: Takara Can Chu-Hi Jika Shibori - Chu-Hi - Ogonto
Table 28: Kirin Chu-Hi Hyoketsu Strong - Chu-Hi - Kanjuku Grapefruit Toshitsu Zero
Table 29: Lawson Value Line - Chu-Hi - Grapefruit
Table 30: Suntory Chu-Hi Calorie. - Chu-hi - Acerola; Aloe & Muscat
Table 31: TaKaRa Oishii Chu-Hi - Chu-Hi - Tropical Mix
Table 32: Don Simon - Sparkling Sangria
Table 33: Ka Va Lan - Highball Whisky - Cola; Soda
Table 34: Asahi Slat - Chu-hi - Sukkiri Ume
Table 35: Asahi Kutsurogi Jikomi 4VG - New Genre Brew
Table 36: Suntory Horoyoi - Chu-Hi - Hiyashi Anzu
Table 37: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Citrus Breeze; Tropical Passion
Table 38: Takara Can Chu-Hi Jika Shibori - Chu-Hi - Valencia Orange
Table 39: Suntory Chu-Hi -196 C Strong Zero - Chu-hi - Double Shekwasha
Table 40: Suntory Chu-Hi -196 C Zero Dry - Chu-Hi - Cider Shot
Table 41: Suntory Chu-Hi Calorie. - Chu-hi - Natsu Gentei Nangoku Fruit Pineapple; Natsu Gentei Nangoku Fruit Pink Guava
Table 42: Suntory Chu-Hi -196 C Strong Zero - Chu-hi - Super Strong
Table 43: Sapporo Fuyu Monogatari - Beer - Sumiyaki Bakuga Jikomi
Table 44: Godo Chokkyu Shobu - Chu-hi - Grapefruit; Lemon
Table 45: Asahi Cocktail Partner - Melon Soda Cocktail; Orange Summer Cocktail
Table 46: Calpis Sour Ajiwau Kajitsu - Ready-To-Drink Cocktail - Anzu
Table 47: Calpis Sour Ajiwau Kajitsu Premium - Ready-To-Drink Cocktail - Musk Melon
Table 48: Suntory Torys - Highball Drink
Table 49: Asahi Sparx - Chu-hi - Grapefruit; Lemon
Table 50: Suntory All Free - Beer Taste Inryo
Table 51: Calpis Bartime - Ready-To-Drink Cocktail - Lime Tropical Mix & Calpis; Whisky Orange & Calpis
Table 52: TaKaRa Can Chu-Hi Jika Shibori - Chu-Hi - Shekwasha
Table 53: TaKaRa Oishii Chu-Hi - Chu-Hi - Shiro Budo
Table 54: Asahi Kajitsu No Shunkan - Chu-hi - Kosui Nashi; Pione
Table 55: TaKaRa Oishii Chu-Hi - Chu-Hi - Pink Grapefruit Mix
Table 56: Calpis Bartime - Ready-To-Drink Cokctail - Rubyred Amaretto & Calpis
Table 57: Sapporo x Fujiya - Ready-To-Drink Cocktail - Nectar Sour Sparkling Peach
Table 58: Kirin Sekai No Highball - Tarujuku Calvados & Soda
Table 59: Kizakura - Nihonshu Highball
Table 60: Suntory Chu-Hi Calorie. - Chu-hi - Natsu Gentei Nangoku Fruit Lychee; Natsu Gentei Nangoku Fruit Mango
Table 61: Suntory Horoyoi - Chu-Hi - Aozora Ringo
Table 62: Suntory Otona No Dessert - Zeitaku Gelee no O-sake - Mango
Table 63: Black Nikka - Clear Highball
Table 64: Asahi Kajitsu no Shunkan - Chu-hi - Natsu Gentei Kan Amanatsu; Natsu Gentei Kan Muscat of Alexandria
Table 65: Sparkling Jinro - Ready-To-Drink Cocktail
Table 66: Yebisu - Premium Beer - Asuka Cruise Maroyaka Jukusei
Table 67: Asahi Orion - New Genre Brew - Southern Star
Table 68: Kirin Honkaku Karakuchi Mugi - New Genre Brew
Table 69: Sapporo Ice Lager - New Genre Brew
Table 70: Suntory Umami Tappuri Akiraku - New Genre Brew
Table 71: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Pink Sunset
Table 72: Clear Asahi - New Genre Brew
Table 73: TaKaRa Can Chu-Hi Jika Shibori - Chu-Hi - Budo; Grapefruit; Lemon; Momo; Ringo; Shekwasha; Ume; Yuzu
Table 74: Suntory Chu-Hi -196 C Zero Dry - Chu-Hi - Black Punch
Table 75: Asahi Slat - Chu-Hi - Blood Orange
Table 76: Suntory Chu-Hi -196 C Kodawari Kajuen - Ready-To-Drink Cocktail - Shekwasha
Table 77: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Happy Pine; Sweet Cherry
Table 78: Asahi Cocktail Partner - Mango no Cocktail; Pineapple no Cocktail
Table 79: Kirin Chu-Hi Hyoketsu - Chu-Hi - Ruby Grapefruit
Table 80: Godo La Cocktail Classique - Ready-To-Drink Cocktail - Cassis Orange; Moscow Mule
Table 81: Asahi W-Zero - Non-alcohol Beer Taste Inryo
Table 82: Suntory Kinu No Zeitaku - New Genre Brew
Table 83: Sapporo Five Star - Premium Nama Beer
Table 84: Sankt Gallen - Pineapple Ale
Table 85: Suntory Calorie - Chu-hi - Ringo; Shiro Budo
Table 86: Fukutokucho - Sannen Chozo Mugi Shochu Highball
Table 87: Suntory Kaku - Highball
Table 88: Asahi Cocktail Partner - Momo no Cocktail; Ume no Cocktail
Table 89: Godo Chokkyu Shobu - Chu-hi - Kyoho; Ume
Table 90: Godo - Highball
Table 91: Calpis Bartime - Ready-To-Drink Cokctail - Cassis Apple & Calpis
Table 92: Ginza Highball - Ready-To-Drink Cocktail
Table 93: Suntory Chu-Hi -196 C Zero Dry - Chu-Hi - Gin Tonic; Ginger Gold
Table 94: Godo Saisobishu - Sparkling Cocktail - Pastel Green; Pastel Pink
Table 95: Suntory Ginza Cocktail - Ready-to-Drink Cocktail - Hojun Budo
Table 96: Asahi Kajitsu no Shunkan - Chu-hi - Ajiwai Ume; Maroyaka Hakuto; Sappari Shekwasha; Sukkiri Kyoho
Table 97: Asahi - Nangoku Chu-hi - Acerola to Shekwasha; Lemon to Shekwasha; Pine to Shekwasha
Table 98: Crown Ambassador Reserve - Vintage Beer
Table 99: Kirin Zero - Happoshu
Table 100: Nippon Beer - Choco Biere
Table 101: Sankt Gallen - Marron Chocolate Stout
Table 102: Sapporo Craft Brew - Nama Beer - Citrus Alto
Table 103: Sapporo Creamy White - New Genre Brew
Table 104: Suntory Jokki Nama - New Genre Brew - Nomigotae Karakuchi
Table 105: Suntory 7shu no Hop Relax - New Genre Brew
Table 106: Celeb de Tomato - Tomato Biere
Table 107: Barbican - Bakuga 100% Non-alcohol Beer
Table 108: Kirin 1000 - New Genre Brew
Table 109: Kirin Plus-i - Non-alcohol Beer Taste Inryo - Yasumuhi no Alc. 0.00%
Table 110: Asahi Orion - Bakuga 100% Nama Beer - Ichiban Sakura
Table 111: Asahi Strong Off - New Genre Brew
Table 112: Asahi - Ready-To-Drink Chocolat Cocktail
Table 113: Asahi Cocktail Partner - Ready-To-Drink Cocktail - Berry Sparkling; Snow Sparkling
Table 114: Kirin Chu-Hi Hyoketsu - Chu-Hi - Ice Vodka
Table 115: Kirin Chu-Hi Hyoketsu - Chu-Hi - Special Hyoketsu Umeshu & Soda
Table 116: Kirin Sekai no Highball - Tarujuku Sherry Soda; Tarujuku Whisky Soda
Table 117: Suntory Chu-Hi -196 C Kodawari Kajuen - Ready-To-Drink Cocktail - Tochiotome
Table 118: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Lychee Citrus Mix; Muscat Peach
Table 119: Suntory Horoyoi - Chu-Hi - Shiroi Sour
Table 120: TaKaRa Can Chu-Hi Jika Shibori - Chu-Hi - Ao Ringo
Table 121: TaKaRa Oishii Chu-Hi - Chu-Hi - Blood Orange Mix
Table 122: Asahi Shunka Shibori - Ready-To-Drink Cocktail - Haru Gentei Amasa Sukkiri Mikan to Kabosu; Haru Gentei Kaori Funwari Momo to Sakuranbo
Table 123: Asahi Shunka Shibori - Ready-To-Drink Cocktail - Fuyu Gentei Kokusan Tochiotome
Table 124: Asahi Slat - Chu-hi - Sukkiri Hakuto
Table 125: Calpis Bartime - Ready-To-Drink Cokctail - Kocha Kaoru Fuyu no Kuchidoke
Table 126: Calpis Sour Ajiwau Kajitsu - Ready-To-Drink Cokctail - Funwari Kaoru Momo
Table 127: Ei-Sho-Gen - Sonomama Nomeru Ranmeichu; Sonomama Nomeru Rinchinchu; Sonomama Nomeru Shinluchu
Table 128: Godo La Cocktail Fruit Sparkling - Ready-To-Drink Cocktail - Chardonnay White; Strawberry & Chardonnay
Table 129: Kirin Chu-Hi Hyoketsu - Chu-Hi - Peach
Table 130: Sankt Gallen - Kokutou Sweet Stout - Agunijima San Kokutou Shiyo; Iheyajima San Kokutou Shiyo; Kohamajima San Kokutou Shiyo; Yonagunijima San Kokutou Shiyo
Table 131: Sapporo Classic '09 Furano VINTAGE - Bakuga 100% Nama Beer
Table 132: Sapporo Fukkoku Sapporo Kan Beer - Lager Beer
Table 133: Sapporo Nama Beer Kuro Label - Nama Beer - Tohoku Hop 100%
Table 134: Sapporo Off no Zeitaku - New Genre Brew
Table 135: Suntory Fine Zero - Alcohol-free Beer
Table 136: Suntory Kohaku no Zeitaku - New Genre Brew

Related research categories

By sector: Ready-to-drink, Beer (in Beer & Cider), Cider (in Beer & Cider)

By market: Japan (in Asia)