Beer - Venezuela

Although beer is the most accessible alcoholic drink in Venezuela in terms of price and distribution, the economic downturn seemed to affect category growth. In 2010, volume sales fell around 5%. Since the amount and frequency of beer consumption are higher in lower-income segments, beer is negatively affected by the contraction of Venezuelans’ purchasing power. Venezuelan consumers are spacing out consumption occasions and as a consequence, beer volume is dropping.

Euromonitor International's Beer in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Venezuela
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Decrease in Venezuelans' Purchasing Power Affects Performance
Consumers Are Downgrading From Their Usual Alcoholic Drinks
Domestic Beer Companies Continue Leading Alcoholic Drinks
Off-trade Channel Is Strengthening As Consumers' Preferences Change
A Conservative Scenario for Alcoholic Drinks Performance in the Forecast Period
Key Trends and Developments
Category Downgrade
Consumers Are Adopting the Home As Preferred Place of Consumption
Bodegas Pomar Is Strengthening Its Presence in Wine
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Markups by Selected Categories 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Polar Light
Table 4 Selling Margin of a Typical Wine Brand 2010 - Concha y Toro
Table 5 Selling Margin of a Typical Spirits Brand 2010 - Anis La Castellana
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Casa Oliveira Ca
Strategic Direction
Key Facts
Summary 4 Casa Oliveira: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Casa Oliveira: Competitive Position 2010
Cervecería Regional Ca
Strategic Direction
Key Facts
Summary 6 Cervecería Regional: Key Facts
Company Background
Production
Summary 7 Cervecería Regional CA: Production Statistics 2010
Competitive Positioning
Summary 8 Cervecería Regional: Competitive Position 2010
Empresas Polar Ca
Strategic Direction
Key Facts
Summary 9 Empresas Polar: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Empresas Polar: Competitive Position 2010
Licores Mundiales
Strategic Direction
Key Facts
Summary 11 Licores Mundiales: Key Facts
Company Background
Private Label
Competitive Positioning
Summary 12 Licores Mundiales: Competitive Position 2010
Ron Santa Teresa Ca
Strategic Direction
Key Facts
Summary 13 Ron Santa Teresa: Key Facts
Company Background
Production
Summary 14 Ron Santa Teresa: Production Statistics 2010
Competitive Positioning
Summary 15 Ron Santa Teresa: Competitive Position 2010
Tamayo & Cía SA
Strategic Direction
Key Facts
Summary 16 Tamayo & Cía: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Tamayo & Cía: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 18 Lager by Price Band 2010
Category Data
Table 22 Sales of Beer by Category: Total Volume 2005-2010
Table 23 Sales of Beer by Category: Total Value 2005-2010
Table 24 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 31 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 32 Beer Exports by Country of Destination: Total Value 2004-2009
Table 33 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 34 Beer Imports by Country of Origin: Total Value 2004-2009
Table 35 Company Shares of Beer by National Brand Owner 2006-2010
Table 36 Company Shares of Beer by Global Brand Owner 2006-2010
Table 37 Brand Shares of Beer 2007-2010
Table 38 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Venezuela (in South America)