Beer - Taiwan

Imported speciality beers such as dark beer, white beer, stout and craft beer are becoming more popular in Taiwan. Many importers and brands introduced different kinds of beers in small batches to provide variety to consumers. In addition, chained convenience stores have frequently held marketing events such as international beer fairs with price discounts in recent years. Taiwan’s beer market has reached maturity and is characterised by stagnant market conditions; therefore, market players...

Euromonitor International's Beer in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Taiwan
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Healthy Growth Due To Economic Recovery
Off-trade Outperforms On-trade
Supermarkets/hypermarkets Grow in Importance
Polarisation in New Product Development
New Surcharge Will Limit Forecast Market Performance
Key Trends and Developments
Changes in Legislation Impact Alcoholic Drinks Sales
Taiwan Tobacco & Liquor Corp Restricts Entry of New Players
Young People and Women the New Target Markets
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Mergers and Acquisitions Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 3 Research Sources
Drinks Wine & Spirits Co Ltd
Strategic Direction
Key Facts
Summary 4 Drinks Wine and Spirits Co Ltd: Key Facts
Summary 5 Drinks Wine and Spirits Co Ltd: Operational Indicators
Company Background
Private Label
Competitive Positioning
Hey-song Corp
Strategic Direction
Key Facts
Summary 6 Hey-Song Corp: Key Facts
Summary 7 Hey-Song Corp: Operational Indicators
Company Background
Production
Summary 8 Hey-Song Corp: Production Statistics 2010
Competitive Positioning
Summary 9 Hey-Song Corp: Competitive Position 2010
Kinmen Kaoliang Liquor Inc
Strategic Direction
Key Facts
Summary 10 Kinmen Kaoliang Liquor Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Kinmen Kaoliang Liquor Inc: Competitive Position 2010
Taiwan Tobacco & Liquor Corp
Strategic Direction
Key Facts
Summary 12 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 13 Taiwan Tobacco & Liquor Corp: Operational Indicators
Company Background
Production
Summary 14 Taiwan Tobacco & Liquor Corp: Production Statistics 2009
Competitive Positioning
Summary 15 Taiwan Tobacco & Liquor Corp: Competitive Position 2010
Tsingtao Brewery Corp Taiwan
Strategic Direction
Key Facts
Summary 16 Tsingtao Brewery Corp Taiwan: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Tsingtao Brewery Corp Taiwan: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 18 Lager by Price Band 2010
Category Data
Table 23 Number of Breweries 2006-2010
Table 24 Sales of Beer by Category: Total Volume 2005-2010
Table 25 Sales of Beer by Category: Total Value 2005-2010
Table 26 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 27 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 32 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 33 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 34 Beer Exports by Country of Destination: Total Value 2004-2009
Table 35 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 36 Beer Imports by Country of Origin: Total Value 2004-2009
Table 37 Company Shares of Beer by National Brand Owner 2006-2010
Table 38 Company Shares of Beer by Global Brand Owner 2006-2010
Table 39 Brand Shares of Beer 2007-2010
Table 40 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 41 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Taiwan (in Asia)