Beer - Saudi Arabia

The religious ban on alcoholic drinks in Saudi Arabia continued to drive growth of non-alcoholic beer in 2010, as there is a limited choice of beverages. Also, the perception that non-alcoholic beer is sophisticated compared with other soft drinks such as carbonates or fruit juices ensures that penetration among adult consumers and locals remains high, thus pushing growth in line with population growth. Constant innovation in terms of new flavours and constant TV advertising also helped keep...

Euromonitor International's Beer in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Saudi Arabia
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Healthy Growth Continues in 2010
Religious Ban on Alcoholic Drinks Continues To Limit Growth Potential
Feldschlösschen Getränke AG Dominates With Moussy Brand
Off-trade Sales Boast Higher Growth
Growth To Continue Over Next Five Years
Key Trends and Developments
Market Benefits From Positive Economic Growth
New Product Launches Push Sales in 2010
Summary 1 Key New Product Developments 2009-2010
Market Merger and Acquisition Activity
Market Background
Legislation
Operating Environment
Contraband/parallel Trade
Market Data
Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 5 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 6 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 7 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 8 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 9 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 10 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 11 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 2 Research Sources
Al Ahram Beverages Co (abc)
Strategic Direction
Key Facts
Summary 3 Al Ahram Beverages Co. (ABC): Key Facts
Summary 4 Al Ahram Beverages Co. ABC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Al Ahram Beverages Co. ABC: Competitive Position 2010
Aujan Industries Co Ltd
Strategic Direction
Key Facts
Summary 6 Aujan Industries Co Ltd: Key Facts
Summary 7 Aujan Industries Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Aujan Industries Co Ltd.: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Beer by Category: Total Volume 2005-2010
Table 17 Sales of Beer by Category: Total Value 2005-2010
Table 18 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 19 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 20 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 21 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 22 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 23 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 24 Company Shares of Beer by National Brand Owner 2006-2010
Table 25 Company Shares of Beer by Global Brand Owner 2006-2010
Table 26 Brand Shares of Beer 2007-2010
Table 27 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 28 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Saudi Arabia (in Asia)