Beer - Russia

Before the crisis, Russian brewers were bought up by Western companies on a large scale. These companies were seeking significant increases in profitability, as sales of beer in Europe stagnated. However, brewing companies felt uncomfortable in Russia in 2010. Officials and parliamentarians were increasingly talking about taking increasing control over the industry, promising to equate beer with spirits. In 2010, the Russian government tripled taxes on beer due in its anti-alcohol campaign. The...

Euromonitor International's Beer in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Russia
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Russia Sees Economic Recovery in 2010
New Advertising Restrictions for Alcoholic Drinks
Russia No Longer Willing To Be Leading Alcohol Consumption Country
Limited Merger and Acquisition Activity in the Russian Market
New Target Audience for Russian Brewing Companies
Specialist Retailers Continue Their Development in Russia
Economy Starts To Recover From Recession
New Advertising Restrictions
New Taxes and State Regulation for Alcoholic Drinks
Mergers and Acquisitions in the Russian Alcoholic Drinks Market in 2010
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2008
City Key Trends and Developments
Moscow
St Petersburg
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Sales of Alcoholic Drinks by City: Total Volume 2005-2010
Table 17 Sales of Alcoholic Drinks by City: Total Value 2005-2010
Table 18 Sales of Alcoholic Drinks by City: % Total Volume Growth 2005-2010
Table 19 Sales of Alcoholic Drinks by City: % Total Value Growth 2005-2010
Table 20 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 21 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 22 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 27 Forecast Sales of Alcoholic Drinks by City: Total Volume 2010-2015
Table 28 Forecast Sales of Alcoholic Drinks by City: Total Value 2010-2015
Table 29 Forecast Sales of Alcoholic Drinks by City: % Total Volume Growth 2010-2015
Table 30 Forecast Sales of Alcoholic Drinks by City: % Total Value Growth 2010-2015
Definitions
Summary 3 Research Sources
Aroma Td Zao
Strategic Direction
Key Facts
Summary 4 Aroma TD ZAO Key Facts
Company Background
Chart 1 Aroma TD: Aromatny Mir in Moscow
Private Label
Competitive Positioning
Summary 5 Aroma TD ZAO: Competitive Position 2010
Baltika Pk Oao
Strategic Direction
Key Facts
Summary 6 Baltika PK OAO: Key Facts
Summary 7 Baltika PK OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Baltika PK OAO: Competitive Position 2009
Fanagoriya Apf Oao
Strategic Direction
Key Facts
Summary 9 Fanagoriya APF OAO: Key Facts
Summary 10 Fanagoriya APF OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Fanagoriya APF OAO: Competitive Position 2009
Happyland Ooo
Strategic Direction
Key Facts
Summary 12 Happyland OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Happyland OOO: Competitive Position 2009
Kin Moskovsky Vinno-konyachny Zavod Oao
Strategic Direction
Key Facts
Summary 14 Kin Moskovsky Vinno-Konyachny Zavod OAO: Key Facts
Summary 15 Kin Moskovsky Vinno-Konyachny Zavod OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Kin Moskovsky Vinno-Konyachny Zavod OAO: Competitive Position 2009
Moskva-efes Pivovarnya Zao
Strategic Direction
Key Facts
Summary 17 Moskva-Efes Pivovarnya ZAO: Key Facts
Summary 18 Moskva-Efes Pivovarnya ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Moskva-Efes Pivovarnya ZAO: Competitive Position 2009
Ochakovo Mpbk Zao
Strategic Direction
Key Facts
Summary 20 Ochakovo MPBK ZAO: Key Facts
Summary 21 Ochakovo MPBK ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 Ochakovo MPBK ZAO: Competitive Position 2009
Russky Alkohol Zao
Strategic Direction
Key Facts
Summary 23 Russky Alkohol ZAO: Key Facts
Summary 24 Russky Alkohol ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 25 Russky Alkohol ZAO: Competitive Position 2009
Synergya Oao
Strategic Direction
Key Facts
Summary 26 Synergya OAO: Key Facts
Summary 27 Synergya OAO: Operational Indicators
Company Background
Production
Summary 28 Synergya OAO: Production Statistics 2008
Competitive Positioning
Summary 29 Synergya OAO: Competitive Position 2009
Tatspirtprom Oao
Strategic Direction
Key Facts
Summary 30 Tatspirtprom OAO: Key Facts
Summary 31 Tatspirtprom OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 32 Tatspirtprom OAO: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 33 Lager by Price Band 2009
Category Data
Table 31 Sales of Beer by Category: Total Volume 2005-2010
Table 32 Sales of Beer by Category: Total Value 2005-2010
Table 33 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 34 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 35 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 36 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 37 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 38 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 39 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 40 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 41 Beer Exports by Country of Destination: Total Value 2004-2009
Table 42 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 43 Beer Imports by Country of Origin: Total Value 2004-2009
Table 44 Company Shares of Beer by National Brand Owner 2006-2010
Table 45 Company Shares of Beer by Global Brand Owner 2006-2010
Table 46 Brand Shares of Beer 2007-2010
Table 47 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 48 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 49 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 50 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Russian Federation (in Asia), Russian Federation (in BRICM)