Beer - Peru

In 2010, beer accounted for 95% of the total consumption of alcoholic drinks in Peru, in volume terms. The popularity of this product is based on its appeal to every socio-economic segment, its wide accessibility, intense competition amongst beer companies – which resulted in prices decreasing from 2001 to 2010 – and frequent product innovation to better meet Peruvian consumers’ tastes. Nevertheless, Peru’s per capita consumption of beer stood at 42 litres in 2010, which was still below the...

Euromonitor International's Beer in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Peru
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Improved Performance in 2010
Segmentation Is Key Strategy To Drive Innovation in Beer
Market Dominated by Domestic Companies
Independent Small Grocers Continues Leading Sales
Healthy Growth Expected for the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Markups by Selected Categories 2010
Table 3 Selling Margin of a Typical Beer Brand 2010
Table 4 Selling Margin of a Typical Wine Brand 2010
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Beer Companies Continue To Expand Their Range of Products
Manufacturers Introduce Smaller Packaging Formats
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Bodegas Viñas De Oro SA
Strategic Direction
Key Facts
Summary 3 Bodegas Viñas de Oro SA: Key Facts
Summary 4 Bodegas Viñas de Oro SA: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 5 Bodegas Viñas de Oro SA: Competitive Position 2010
Inversiones Dartel Sac
Strategic Direction
Key Facts
Summary 6 Inversiones Dartel SAC: Key Facts
Summary 7 Inversiones Dartel SAC: Operational Indicators 2007-2010
Company Background
Chart 1 Inversiones Dartel SAC: Licorería Dario in Lima, Perú
Private Label
Competitive Positioning
Santiago Queirolo SA
Strategic Direction
Key Facts
Summary 8 Santiago Queirolo SAC : Key Facts
Summary 9 Santiago Queirolo SAC : Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 10 Santiago Queirolo SAC : Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2010
Category Data
Table 22 Sales of Beer by Category: Total Volume 2005-2010
Table 23 Sales of Beer by Category: Total Value 2005-2010
Table 24 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 31 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 32 Beer Exports by Country of Destination: Total Value 2004-2009
Table 33 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 34 Beer Imports by Country of Origin: Total Value 2004-2009
Table 35 Company Shares of Beer by National Brand Owner 2006-2010
Table 36 Company Shares of Beer by Global Brand Owner 2006-2010
Table 37 Brand Shares of Beer 2007-2010
Table 38 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015
Table 42 Number of Breweries 2005-2010

Tweet

Related research categories

By sector: Beer (in Beer & Cider)

By market: Peru (in South America)