Beer Market Insights Thailand

Beer Market Insights Thailand

Published: June 2014
Publisher: Canadean Ltd
Product ref: 217240
Pages: 63
Format: PDF
Delivery: By product vendor

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Price: $3077.00

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Summary
The Beer Market Insight Thailand report contains detailed brand, distribution and packaging data and analysis across the Thai beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings
• In spite of political unrest the market remained broadly stable with growth of under 1% overall
• Heineken remain a powerful force in the super premium segments
• Newer brands attempted to carve a niche for themselves with high expense marketing campaigns

Synopsis
Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.
Section 1: Market Context
A summary of the external conditions and factors which impact on the beer market
• Market Context
• Market Environment
• The Consumer Palate
• All Commercial Beverages
• Legislation and Taxation
• Market Parameters Tables
• Legislation and Taxation Tables
Section 2: Market Background Briefing
A brief history of brewing in the country proving context to current market structure
Section 3: Market Update
Each section contains text explaining the main drivers behind the 2013 data
• Current and Emerging Trends
• Outlook
• Imports and Exports
• Segmentation
• Brand Analysis
• Private Label/Private Label Producers
• New Products and Photo Shots
• Market Structure
• Brewers
• Packaging Trends
• Channel Analysis
• Market Valuation & Pricing
• Distribution Trends
• Beer Pricing Tables
• Beer Data Tables*
Section 4: Brewer Profiles
A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013
*Data is segmented by the following attributes in Beer Market Insight reports;
Brand;
• Alcoholic Strength
• Beer Type
• Brand
• Brand Owner
• Brewed In
• Calorie Rating
• Country of Origin
• Geographic Scope
• Geography
• Local Operator
• Local Segment
• Modus Operandi
• Price Segment
• PL indicator
• Trademark Brand
Distribution;
• Off-premise
• Off-premise sub channel
• On-premise
• On-premise sub channel
• Price Segmentation
Packaging;
• Pack Material
• Pack Type
• Pack Size
Refillable Indicator

Reasons To Buy
The Market Insight Thailand report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Thai market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances.
• The repot highlights the segments that can be enticed by international players in a market traditionally served by local players
• The report notes the impact that advertising campaigns and sporting events have on the consumption habits of the local population
• Beer Market Insight Thailand identifies the governments tax related actions and details the impact this could have on the market going forward

Price: $3077.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Thailand (in Asia)


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