Beer Market in Austria to 2014 (Beer, Cider and FABs)

Beer Market in Austria to 2014 (Beer, Cider and FABs) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Austrian beer market.

• Identify key market segments by analyzing market size data (value & volume) for categories • Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14 • Identify key companies in the beer market in Austria and design M&A strategies by analyzing market share data • Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

• The beer market in Austria increased at a compound annual growth rate of 0.2% between 2004 and 2009. • The standard lager category led the beer market in Austria in 2009, with a share of 56.3%. • Leading player in beer market in Austria is Heineken N.V.

• Which will be the fastest growing segment within the beer market in Austria? • How will the forecast growth differ from the historic growth exhibited by the beer market in Austria? • Which company accounted for the largest share of the Austrian beer market in 2009? • How will consumption and expenditure patterns change from 2004 to 2014?

Table of contents

Chapter 1 Executive Summary
Summary category level: beer

Chapter 2 definition

Chapter 3 Category Analysis: Beer
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Beer, Austria, value by segment (€m), 2004-14
Figure 2: Beer, Austria, category growth comparison, by value, 2004-14
Figure 3: Beer, Austria, volume by segment (liters, million), 2004-14
Figure 4: Beer, Austria, category growth comparison, by volume, 2004-14
Figure 5: Beer, Austria, company share by volume (%), 2008-09
Figure 6: Beer, Austria, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Beer category definitions
Table 2: Beer distribution channels
Table 3: Beer, Austria, value by segment (€m), 2004-09
Table 4: Beer, Austria, value forecast by segment (€m), 2009-14
Table 5: Beer, Austria, value by segment ($m), 2004-09
Table 6: Beer, Austria, value forecast by segment ($m), 2009-14
Table 7: Beer, Austria, volume by segment (liters, million), 2004-09
Table 8: Beer, Austria, volume forecast by segment (liters, million), 2009-14
Table 9: Beer, Austria, brand share by volume (%), 2008-09
Table 10: Beer, Austria, volume by brand (liters, million), 2008-09
Table 11: Beer, Austria, company share by volume (%), 2008-09
Table 12: Beer, Austria, volume by company (liters, million), 2008-09
Table 13: Beer, Austria, distribution channels by volume (%), 2008-09
Table 14: Beer, Austria, volume by distribution channel (liters, million), 2008-09
Table 15: Beer, Austria, expenditure per capita (€), 2004-09
Table 16: Beer, Austria, forecast expenditure per capita (€), 2009-14
Table 17: Beer, Austria, expenditure per capita ($), 2004-09
Table 18: Beer, Austria, forecast expenditure per capita ($), 2009-14
Table 19: Beer, Austria, consumption per capita (liters), 2004-09
Table 20: Beer, Austria, forecast consumption per capita (liters), 2009-14
Table 21: Austria population, by age group, 2004-09 (millions)
Table 22: Austria population forecast, by age group, 2009-14 (millions)
Table 23: Austria population, by gender, 2004-09 (millions)
Table 24: Austria population forecast, by gender, 2009-14 (millions)
Table 25: Austria nominal GDP, 2004-09 (€bn, nominal prices)
Table 26: Austria nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 27: Austria real GDP, 2004-09 (€bn, 2000 prices)
Table 28: Austria real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 29: Austria real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Austria real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Austria consumer price index, 2004-09 (2000=100)
Table 32: Austria consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Ready-to-drink, Beer (in Beer & Cider), Cider (in Beer & Cider)

By market: Austria (in Europe)