Beer - Japan

Beer volume continued to decline in 2010, due to demographic trends, such as a shrinking and ageing population. The lack of popularity of the bitter tasting brew among younger consumers, who prefer sweet drinks such as cocktails and RTDs, also made it difficult for beer to grow. On top of that, the sluggish economy pushed consumers to shift further to economy lager, resulting in a decline in the average unit price. However, smaller niche categories, such as imported lager, premium lager and...

Euromonitor International's Beer in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Japan
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Consumption Volume and Unit Prices Continue To Fall in Stagnant Economy
Polarisation and Diversification Progress
Japanese Players Need To Avoid Being Stuck Between Premium and Budget
Cheapness and Convenience Are the Drivers for Growing Retail Channels
Knowing the Younger Consumer and Cultivating New Drinkers Is Key
Key Trends and Developments
Consumers Want To Drink While Still Being Healthy and Looking Good
"3c's" To Maintain Sales
Good Brand Understanding and Grass Roots Promotion Develop Niches
New Product Development Revolves Around Budget Spending
Summary 1 Key New Product Developments 2009-2010
Specialists Continue To Lose Ground To Supermarkets and Convenience Stores
Summary 2 Leading Specialist Retailers 2009
Multinationals Shifting Gear To Tackle the Tough Times Ahead
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2010
Table 4 Selling Margin of a Typical Beer Brand 2010 - Asahi Super Dry
Table 5 Selling Margin of a Typical Wine Brand 2010 - Sunrise
Table 6 Selling Margin of a Typical Spirits Brand 2010 - Chivas Regal 12YO
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Asahi Breweries Ltd
Strategic Direction
Key Facts
Summary 4 Asahi Breweries Ltd: Key Facts
Summary 5 Asahi Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Asahi Breweries Ltd: Competitive Position 2010
Choya Umeshu Co Ltd
Strategic Direction
Key Facts
Summary 7 Choya Umeshu Co Ltd: Key Facts
Summary 8 Choya Umeshu Co Ltd: Operational Indicators
Company Background
Production
Summary 9 Choya Umeshu Co Ltd: Production Statistics 2010
Competitive Positioning
Summary 10 Choya Umeshu Co Ltd: Competitive Position 2010
Hakutsuru Sake Brewing Co Ltd
Strategic Direction
Key Facts
Summary 11 Hakutsuru Sake Brewing Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Hakutsuru Sake Brewing Co Ltd: Competitive Position 2010
Kirin Brewery Co Ltd
Strategic Direction
Key Facts
Summary 13 Kirin Breweries Co Ltd: Key Facts
Summary 14 Kirin Breweries Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Kirin Breweries Co Ltd: Competitive Position 2010
Mercian Corp
Strategic Direction
Key Facts
Summary 16 Mercian Corp: Key Facts
Summary 17 Mercian Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Mercian Corp: Competitive Position 2010
Orion Breweries Ltd
Strategic Direction
Key Facts
Summary 19 Orion Breweries Ltd: Key Facts
Summary 20 Orion Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Orion Breweries Ltd: Competitive Position 2010
Sapporo Breweries Ltd
Strategic Direction
Key Facts
Summary 22 Sapporo Breweries Ltd: Key Facts
Summary 23 Sapporo Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Sapporo Breweries Ltd: Competitive Position 2010
Suntory Holdings Ltd
Strategic Direction
Key Facts
Summary 25 Suntory Holdings Ltd: Key Facts
Summary 26 Suntory Holdings Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Suntory Holdings Ltd: Competitive Position 2010
Takara Shuzo Co Ltd
Strategic Direction
Key Facts
Summary 28 Takara Shuzo Co Ltd: Key Facts
Summary 29 Takara Shuzo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 30 Takara Shuzo Co Ltd: Competitive Position 2010
Yamaya Corp
Strategic Direction
Summary 31 Yamaya Corp: Key Facts
Summary 32 Yamaya Corp: Operational Indicators
Company Background
Private Label
Summary 33 Yamaya Corp: Private Label Portfolio
Competitive Positioning
Summary 34 Yamaya Corp: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 35 Lager by Price Band 2010
Category Data
Table 23 Number of Breweries 2005-2010
Table 24 Sales of Beer by Category: Total Volume 2005-2010
Table 25 Sales of Beer by Category: Total Value 2005-2010
Table 26 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 27 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 32 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 33 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 34 Beer Exports by Country of Destination: Total Value 2004-2009
Table 35 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 36 Beer Imports by Country of Origin: Total Value 2004-2009
Table 37 Company Shares of Beer by National Brand Owner 2006-2010
Table 38 Company Shares of Beer by Global Brand Owner 2006-2010
Table 39 Brand Shares of Beer 2007-2010
Table 40 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 41 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Japan (in Asia)