Beer - Ireland

In 2010, beer volume sales declined by a further 6% on the previous year’s volumes. Off-trade sales improved as consumers looked to economise, going out less and entertaining more at home. Consequently, off-trade sales grew by almost 7% in 2010. Beer consumption in Ireland continues to slow as consumers on tighter budgets cut down on alcohol spending.

Euromonitor International's Beer in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Ireland
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Emigration Thins Out the Irish Population
Current Situation Is Not About Growth But About Minimising the Decline
Dynamic Off-trade Growth Offsets Some of the On-trade Losses
Supermarkets and Discounters Extend Their Reach
Slow Recovery Expected From the Economic Crisis
Key Trends and Developments
Economic Austerity and Duty Revisions Reduce Unit Prices
Established Brands Hold Their Ground
Shrinkwrap Packaging Capitalises on Changing Consumer Demands
Drinks Companies Target the Female Demographic
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
C&C Group/william Grant & Sons
Market Background
Legislation
On-trade Establishments
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 National Consumer Expenditure
Sources
Summary 4 Research Sources
Barry & Fitzwilliam Ltd
Strategic Direction
Key Facts
Summary 5 Barry & Fitzwilliam Ltd: Key Facts
Summary 6 Barry & Fitzwilliam Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Barry & Fitzwilliam Ltd: Competitive Position 2010
Brinkman Beverages Ltd
Strategic Direction
Key Facts
Summary 8 Brinkman Beverages Ireland Ltd: Key Facts
Summary 9 Brinkman Beverages Ireland Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Brinkman Beverages Ireland Ltd: Competitive Position 2010
Edward Dillon & Co Ltd
Strategic Direction
Key Facts
Summary 11 Edward Dillon & Co Ltd: Key Facts
Summary 12 Edward Dillon & Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Edward Dillon & Co Ltd: Competitive Position 2010
Irish Distillers Ltd
Strategic Direction
Key Facts
Summary 14 Irish Distillers Ltd: Key Facts
Summary 15 Irish Distillers Ltd: Operational Indicators
Company Background
Production
Summary 16 Irish Distillers Ltd: Production Statistics 2008
Competitive Positioning
Summary 17 Irish Distillers Ltd: Competitive Position 2010
the Next Door Group Ltd
Strategic Direction
Key Facts
Summary 18 Next Door Trading Ltd: Key Facts
Summary 19 Next Door Trading Ltd: Operational Indicators
Company Background
Chart 1 Next Door Trading Ltd: Desmond's Next Door in Raheen, Co Limerick
Private Label
Competitive Positioning
Summary 20 Next Door Trading Ltd: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 21 Lager by Price Band 2010
Category Data
Table 23 Sales of Beer by Category: Total Volume 2005-2010
Table 24 Sales of Beer by Category: Total Value 2005-2010
Table 25 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 27 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 32 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 33 Beer Exports by Country of Destination: Total Value 2004-2009
Table 34 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 35 Beer Imports by Country of Origin: Total Value 2004-2009
Table 36 Company Shares of Beer by National Brand Owner 2006-2010
Table 37 Company Shares of Beer by Global Brand Owner 2006-2010
Table 38 Brand Shares of Beer 2007-2010
Table 39 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 40 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015
Table 43 Number of Breweries 2010

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Ireland (in Europe)