Beer - Iran

Non-alcoholic beer is highly developed and established in Iran. The government played a key role in boosting the demand for non-alcoholic beer as, after the introduction of legislation banning the advertising of cola carbonates other than in stores, it encouraged the drinking of non-alcoholic beer by stressing its health benefits. The younger generation in Iran continued to boost demand for non-alcoholic beer, especially new flavours with different and attractive packaging.

Euromonitor International's Beer in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Iran
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Ban on Alcoholic Drinks Provides A Good Opportunity for Non-alcoholic Beer
Strong Demand Encourages Illicit Sales of Alcoholic Drinks
Behnoush Iran Co Dominates Sales of Non-alcoholic Beer
Expansion of Supermarkets/hypermarkets Boosts Sales of Foreign Brands
Promising Forecast for Non-alcoholic Beer Sales
Market Background
Legislation
Taxation and Duty Levies
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Data
Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 5 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 6 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 7 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 8 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 9 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 10 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 11 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 2 Research Sources
Arpanoosh Co
Strategic Direction
Key Facts
Summary 3 Arpanoosh Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Arpanoosh Co: Competitive Position 2010
Behnoush Iran Co
Strategic Direction
Key Facts
Summary 5 Behnoush Iran Co: Key Facts
Summary 6 Behnoush Iran Co: Operational Indicators (IRR Billion)
Company Background
Production
Summary 7 Behnoush Iran Co: Production Statistics 2010
Competitive Positioning
Summary 8 Behnoush Iran Co: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Beer by Category: Total Volume 2005-2010
Table 17 Sales of Beer by Category: Total Value 2005-2010
Table 18 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 19 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 20 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 21 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 22 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 23 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 24 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 25 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 26 Beer Exports by Country of Destination: Total Value 2004-2009
Table 27 Company Shares of Beer by National Brand Owner 2006-2010
Table 28 Company Shares of Beer by Global Brand Owner 2006-2010
Table 29 Brand Shares of Beer 2007-2010
Table 30 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 31 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Iran (in Asia)