Beer in Vietnam

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180608

Pages: 43

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In 2012, beer in Vietnam continued to be a potential market for both domestic and foreign players despite the fact that Vietnam was one of countries that has the highest total volume beer sales in Asia. Strong demand for beer was stimulated by increasing numbers of Vietnamese consumers who have a habit of drinking beer when socialising, especially in building good relationships with business partners.

Euromonitor International's Beer in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Category Data
Table 1 Sales of Beer by Category: Total Volume 2007-2012
Table 2 Sales of Beer by Category: Total Value 2007-2012
Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 12 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 13 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 15 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Hanoi Alcohol Beer & Beverages Corp (Habeco) in alcoholic drinks (Vietnam)
Strategic Direction
Key Facts
Summary 2 Hanoi Alcohol Beer & Beverages Corp (Habeco): Key Facts
Summary 3 Hanoi Alcohol Beer & Beverages Corp (Habeco): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Hanoi Alcohol Beer & Beverages Corp (Habeco): Competitive Position 2012
Saigon Alcohol Beer & Beverages Corp (sabeco) in alcoholic drinks (Vietnam)
Strategic Direction
Key Facts
Summary 5 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
Summary 6 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2012
Vietnam Brewery Ltd in alcoholic drinks (Vietnam)
Strategic Direction
Key Facts
Summary 8 Vietnam Brewery Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Vietnam Brewery Ltd: Competitive Position 2012
Executive Summary
Alcoholic Drinks Continues To Record Strong Total Volume Growth
New Product Improvement and Packaging Innovation Offer Consumer More Choice
Local Players Continue To Play Major Role in Competitive Environment
On-trade Remains As Main Channel
Alcoholic Drinks Is Expected To Record Strong Growth Over the Forecast Period
Key Trends and Developments
Changing Lifestyles Stimulate Total Volume Growth
Many Packaging Innovations Witnessed in 2012
International Players Strengthen Their Presence in Grocery Retailers
Key New Product Launches
Summary 10 Key New Product Developments 2012
Specialist Retailer
Merger and Acquisition Activity
Summary 11 Merger and Acquisition Activity 2011-2012
Summary 12 Speculated Merger and Acquisition Activity 2012-2013
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Import Tax Rate
Special Consumption Tax
Sales Tax
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 41 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources













Price: $ 900.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Vietnam (in Asia)