Beer in Venezuela

in 2011, beer continued to show contraction that began in 2009 as a result of the economic downturn which led to the deterioration in consumers’ purchasing power. in addition, high price increases recorded in 2010 and 2011 adversely affected the amount and frequency of beer consumption, especially in lower-income segments, where beer enjoys high penetration. Although the country’s GDP began to show signs of recovery in 2011, this wellbeing is yet to be felt by the lower-income segments,...

Euromonitor international's Beer in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Category Data
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 10 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Value 2005-2010
Table 12 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 13 Beer Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Beer by National Brand Owner 2007-2011
Table 15 Company Shares of Beer by Global Brand Owner 2007-2011
Table 16 Brand Shares of Beer 2008-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 18 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Cervecería Regional Ca in Alcoholic Drinks (Venezuela)
Strategic Direction
Key Facts
Summary 2 Cervecería Regional CA: Key Facts
Company Background
Production
Summary 3 Cervecería Regional CA: Production Statistics 2011
Competitive Positioning
Summary 4 Cervecería Regional CA: Competitive Position 2011
Empresas Polar Ca in Alcoholic Drinks (Venezuela)
Strategic Direction
Key Facts
Summary 5 Empresas Polar CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Empresas Polar CA: Competitive Position 2011
Executive Summary
Weak Purchasing Power Continues Affecting Alcoholic Drinks in 2011
Domestic Spirits Strengthen Presence As A Result of the Economic Downturn
Empresas Polar Maintains Its Competitive Position Due To the Performance of Pilsen-type Beer
On-trade Sales Affected by the Prohibition of Smoking in Public Places
Slow Recovery of Alcoholic Drinks industry Is Projected Over Forecast Period
Key Trends and Developments
Domestic Spirits Strengthen As A Result of Falling Consumer Purchasing Power
New Legislation Prohibiting Smoking in Public Threatens Performance of Spirits in On-trade
Unit Prices Rebound Following Devaluation of Local Currency
Key New Product Launches
Summary 7 Key New Product Developments 2010-2011
Specialist Retailer
Summary 8 Leading Specialist Retailers 2011
Market Mergers and Acquisitions Activity
Market Background
Legislation
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 22 Typical Wholesaler and Retailer Mark-Ups by Sector 2011
Table 23 Selling Margin of a Typical Beer Brand 2011
Table 24 Selling Margin of a Typical Wine Brand 2011
Table 25 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Venezuela (in South America)