Beer in Turkey

Nice weather conditions in Turkey resulted in an increase in beer sales in 2011 despite rising unit prices. Due to good weather, people are more eager to spend time socialising in bars, pubs, restaurants and outside areas. Also, given the fact that beer is the cheapest alcoholic drink in Turkey, it is popular among young consumers socialising outside. In addition, as the prices of all alcoholic drinks increased after the tax rise, some consumers from wine and spirits shifted to cheaper...

Euromonitor International's Beer in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2011
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Efes Pilsen As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 2 Efes Pilsen AS: Key Facts
Summary 3 Efes Pilsen AS: Operational Indicators
Company Background
Production
Summary 4 Efes Pilsen AS: Production Statistics 2011
Competitive Positioning
Summary 5 Efes Pilsen AS: Competitive Position 2011
Mey Içki Sanayi Ve Ticaret As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 6 Mey Içki Sanayi ve Ticaret AS: Key Facts
Summary 7 Mey Içki Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 8 Mey Içki Sanayi ve Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 9 Mey Içki Sanayi ve Ticaret AS: Competitive Position 2011
Executive Summary
Urbanisation Stimulates Sales in Turkey
Efes Pilsen As Continues To Lead Sales
Distribution Share of Supermarkets Increases
Alcoholic Drinks Sales Set To Grow Over Forecast Period
Key Trends and Developments
Young Population Fuelling Alcoholic Drinks Growth
Rising Unit Prices Pose Threat To Alcoholic Drinks Sales
Higher Off-trade Than On-trade Growth
New Products Focusing on Differentiation and Non-alcoholic Drinks
Summary 10 Key New Product Developments 2010-2011
Specialist Retailers Lose Share To Grocery Retailers
Summary 11 Leading Specialist Retailers 2011
Diageo Acquires Mey Içki Sanayi Ve Ticaret
Summary 12 Merger and Acquisition Activity 2010-2011
Summary 13 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Drinking and Driving
Advertising
Smoking Ban
Opening Hours
On-trade Establishments
Table 22 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 25 Selling Margin of a Typical Beer 2011 - Efes Pilsen
Table 26 Selling Margin of a Typical Wine 2011 - Doluca
Table 27 Selling Margin of a Typical Spirits 2011 - Yeni Raki
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 37 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Explanations of Words And/or Terminology Used in This Report Are As Follows:
Published Data Comparisons
National Consumer Expenditure
Tapdk-tobacco and Alcohol Market Regulatory Authority
Sources
Summary 14 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Turkey (in Asia)