Beer in the Philippines

Beer is at the peak of its growth stage as most Filipinos consume it, however consumption is still lower compared to other Asian countries. In 2011, domestic manufacturers such as San Miguel Brewery continued to invest in below-the-line activities that enabled better recall and generated higher volume sales. The company maintained its yearly events, including San Miguel Pale Pilsen’s Sarap Mag Babad (literally means wonderful to soak) summer party, Oktoberfest, SMB Takes You to the Philippines...

Euromonitor International's Beer in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2011
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Asia Brewery Inc in Alcoholic Drinks (philippines)
Strategic Direction
Key Facts
Summary 2 Asia Brewery Inc: Key Facts
Summary 3 Asia Brewery Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Asia Brewery Inc: Competitive Position 2011
Executive Summary
Stable Volume Sales in Better Economic Conditions in 2011
Trends in New Launches: Flavoured, Light and Strong Alcoholic Drinks
Widespread Use of Celebrity Endorsements To Improve Image of Local Brands
Craft Beer and Wine Importers Help To Improve On-trade Sales
Growth in Volume and Value Sales Is Projected Between 2012 and 2016
Key Trends and Developments
Expansion of Consumer Base Remains A Key Priority for Companies
Below-the-line Marketing Activities Improve Craft Beer and Wine Consumption
Widespread Use of Celebrity Endorsements Improves Image of Local Brands
Key New Product Launches
Summary 5 Key New Product Developments 2010-2011
Specialist Retailers
Summary 6 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 7 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011 - (a)
Table 24 Taxation and Duty Levies on Alcoholic Drinks 2011 (b)
Table 25 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 26 Selling Margin of a Typical Beer Brand 2011 - San Miguel Pale Pilsen
Table 27 Selling Margin of a Typical Wine Brand 2011 - Carlo Rossi
Table 28 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 38 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 39 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 40 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 8 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Philippines (in Asia)