Beer in the Netherlands

Sales of beer showed improved results in 2011 impacted by the better performance in on-trade sales as a result of the good weather prevailing in the Netherlands during the Spring and Summer months and continuing investment in new product development by manufacturers aimed to offer Dutch consumers more choice and novelties in order to trigger demand.

Euromonitor International's Beer in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2010
Category Data
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 10 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Value 2005-2010
Table 12 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 13 Beer Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Beer by National Brand Owner 2007-2011
Table 15 Company Shares of Beer by Global Brand Owner 2007-2011
Table 16 Brand Shares of Beer 2008-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 18 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Gulpener Bierbrouwerij BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 2 Gulpener Bierbrouwerij BV: Key Facts
Summary 3 Gulpener Bierbrouwerij BV: Operational Indicators
Company Background
Production
Summary 4 Gulpener Brouwerij: Production Statistics 2011
Competitive Positioning
Summary 5 Summary Gulpener Bierbrouwerij BV: Competitive Position 2011
Executive Summary
Continuing Decline in Beer and Spirits
Dutch Consumers Shift Towards Products With A Healthier Image
Grocery Retailers Place Pressure on Price in Order To Capture Demand
Manufacturers Resort To Promoting Alternatives To Capture New Demand
Health Trend To Further Shape Alcoholic Drinks in the Netherlands
Key Trends and Developments
Lower Consumer Confidence in 2011
Rising Demand for Healthier Drinks Impact on Sales for Lower Abv Formulas
Government Set To Continue Regulation To Curb Consumption
Key New Product Launches
Summary 6 Key New Product Developments 2010-2011
Specialist Retailers
Summary 7 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 8 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Category 2011
Table 23 Selling Margin of a Typical Beer Brand 2011 - Heineken
Table 24 Selling Margin of a Typical Wine Brand 2011 - Montero
Table 25 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker Red Label
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 9 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Netherlands (in Europe)