Beer in Thailand

Published: November 2013

Publisher: Euromonitor Plc

Product ref: 189132

Pages: 52

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In 2012, the strong economic recovery after the flooding supported the growth of standard and premium lager, as some consumers switched back to higher-end lager when confidence improved. According to the Economic and Business Forecasting Centre of the University of the Thai Chamber of Commerce, GDP growth for 2012 was 5%; recovering from negligible growth in 2011.

Euromonitor International's Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Category Data
Table 1 Sales of Beer by Category: Total Volume 2007-2012
Table 2 Sales of Beer by Category: Total Value 2007-2012
Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 12 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 13 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 15 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Boon Rawd Brewery Co Ltd in Alcoholic drinks (Thailand)
Strategic Direction
Key Facts
Summary 2 Boon Rawd Brewery Co Ltd: Key Facts
Company Background
Production
Summary 3 Boon Rawd Brewery Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 Boon Rawd Brewery Co Ltd: Competitive Position 2012
Thai Asia Pacific Brewery Co Ltd in Alcoholic drinks (Thailand)
Strategic Direction
Key Facts
Summary 5 Thai Asia Pacific Brewery Co Ltd: Key Facts
Summary 6 Thai Asia Pacific Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 7 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 8 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2012
Executive Summary
Rapid Economic Rebound Boosts the Consumption of Alcoholic drinks
White Spirits, Mixed Spirits and Spirit-based Rtds See Growth Potential
the Biggest Domestic Players Continue To Dominate Alcoholic drinks
Off-trade Leads, But the On-trade Channel Also Plays An Important Role
Optimistic Trend Backed by Signs of Economic Recovery and Brand Efforts
Key Trends and Developments
the Rebound of the Economy Benefits Premium Brands in Alcoholic drinks
Brands Shift Their Focus To Below-the-line Marketing Activities
Young Thai Consumers Explore New Alternatives in Alcoholic drinks
Key New Product Launches
Summary 9 Key New Product Developments 2011-2012
Specialist Retailers
Summary 10 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 11 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic drinks 2012
Summary 12 Import Tax on Alcoholic drinks 2012 (% ad valorem)
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 24 Selling Margin of a Typical Beer Brand 2012 - Chang
Table 25 Selling Margin of a Typical Wine Brand 2012 - Penfolds Bin 128
Table 26 Selling Margin of a Typical Spirits Brand 2012 - 100 Pipers 8 YO
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic drinks 2007-2012
Market Data
Table 28 Sales of Alcoholic drinks by Category: Total Volume 2007-2012
Table 29 Sales of Alcoholic drinks by Category: Total Value 2007-2012
Table 30 Sales of Alcoholic drinks by Category: % Total Volume Growth 2007-2012
Table 31 Sales of Alcoholic drinks by Category: % Total Value Growth 2007-2012
Table 32 Sales of Alcoholic drinks by Category by On-trade vs Off-trade: Volume 2012
Table 33 Sales of Alcoholic drinks by Category by On-trade vs Off-trade: Value 2012
Table 34 Sales of Alcoholic drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 35 Sales of Alcoholic drinks by Category by On-trade vs Off-trade: % Value 2012
Table 36 GBO Company Shares of Alcoholic drinks: % Total Volume 2008-2012
Table 37 Distribution of Alcoholic drinks by Format: % Off-trade Value 2007-2012
Table 38 Distribution of Alcoholic drinks by Format by Category: % Off-trade Volume 2012
Table 39 Forecast Sales of Alcoholic drinks by Category: Total Volume 2012-2017
Table 40 Forecast Sales of Alcoholic drinks by Category: Total Value 2012-2017
Table 41 Forecast Sales of Alcoholic drinks by Category: % Total Volume Growth 2012-2017
Table 42 Forecast Sales of Alcoholic drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 13 Research Sources













Price: $ 900.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Thailand (in Asia)