Beer in Taiwan

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 179489

Pages: 49

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Although dark beer and stout is niche in Taiwan, consumers are increasingly more willing to accept various types of beer rather than the traditionally large category, domestic standard lager. In addition, retailers, such as convenience stores and supermarkets/hypermarkets, continued to import more new flavours and brands for consumers. Imported beer is usually more expensive than domestic standard lager.

Euromonitor International's Beer in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Table 1 Number of Breweries 2007-2012
Category Data
Table 2 Sales of Beer by Category: Total Volume 2007-2012
Table 3 Sales of Beer by Category: Total Value 2007-2012
Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Hey-song Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 2 Hey-Song Corp: Key Facts
Summary 3 Hey-Song Corp: Operational Indicators
Company Background
Production
Summary 4 Hey-Song Corp: Production Statistics 2012
Competitive Positioning
Summary 5 Hey-Song Corp: Competitive Position 2012
Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 6 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 7 Taiwan Tobacco & Liquor Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Taiwan Tobacco & Liquor Corp: Competitive Position 2012
Tsingtao Brewery Corp Taiwan in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 9 Tsingtao Brewery Corp Taiwan: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Tsingtao Brewery Corp Taiwan: Competitive Position 2012
Executive Summary
Legislation and Taxation Unchanged in 2012
New Product Development Meets Local Demand
Economy Affects Premiumisation Trend
Off-trade Channels Step Up and Provide More Offerings
Domestic Companies Maintain the Lead in 2012
Key Trends and Developments
the Preferences of Female and Younger Consumers Leads Innovation
Evolving Preferences and Marketing Affects Demand for Different Types of Alcoholic Drinks
Weak Economy Constrains Growth and the Trend of Premiumisation
Key New Product Launches
Summary 11 Key New Product Developments 2012
Specialist Retailers
Summary 12 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 24 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2012
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012 - Taiwan Beer
Table 26 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012 - Taiwan Beer
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012 - Jacob's Creek
Table 28 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012 - Jacob's Creek
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012 - Johnnie Walker Black Label
Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 42 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources













Price: $ 900.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Taiwan (in Asia)