Beer in Taiwan

Beer in Taiwan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Taiwan beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

• The beer market consists of retail sales of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
• The Taiwanese beer market generated total revenues of $2.9 billion in 2010, representing a flat growth for the period spanning 2006-2010.
• Standard lager sales proved the most lucrative for the Taiwanese beer market in 2010, generating total revenues of $2.3 billion, equivalent to 79.4% of the market's overall value.
• The performance of the market is forecast to decelerate, with an anticipated CARC of -0.7% for the five-year period 2010-2015, which is expected to lead the market to a value of $2.8 billion by the end of 2015.

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer market in Taiwan

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in Taiwan

Leading company profiles reveal details of key beer market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Taiwan beer market with five year forecasts by both value and volume

Table of contents

EXECUTIVE SUMMARY

MARKET OVERVIEW
Market definition
Research highlights
Market analysis

MARKET VALUE

MARKET VOLUME

MARKET SEGMENTATION I

MARKET SEGMENTATION II

MARKET SHARE

FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry

LEADING COMPANIES
Taiwan Tobacco & Liquor Corporation
Tsingtao Brewery Company Limited
Heineken N.V.

MARKET DISTRIBUTION

MARKET FORECASTS
Market value forecast
Market volume forecast

MACROECONOMIC INDICATORS

APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer

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LIST OF TABLES
Table 1: Taiwan beer market value: $ million, 2006–10(e)
Table 2: Taiwan beer market volume: million liters, 2006–10(e)
Table 3: Taiwan beer market segmentation I:% share, by value, 2010(e)
Table 4: Taiwan beer market segmentation II: % share, by value, 2010(e)
Table 5: Taiwan beer market share: % share, by volume, 2010(e)
Table 6: Taiwan Tobacco & Liquor Corporation: key facts
Table 7: Tsingtao Brewery Company Limited: key facts
Table 8: Tsingtao Brewery Company Limited: key financials ($)
Table 9: Tsingtao Brewery Company Limited: key financials (CNY)
Table 10: Tsingtao Brewery Company Limited: key financial ratios
Table 11: Heineken N.V.: key facts
Table 12: Heineken N.V.: key financials ($)
Table 13: Heineken N.V.: key financials (€)
Table 14: Heineken N.V.: key financial ratios
Table 15: Taiwan beer market distribution: % share, by volume, 2010(e)
Table 16: Taiwan beer market value forecast: $ million, 2010–15
Table 17: Taiwan beer market volume forecast: million liters, 2010–15
Table 18: Taiwan size of population (million), 2006–10
Table 19: Taiwan gdp (constant 2000 prices, $ billion), 2006–10
Table 20: Taiwan gdp (current prices, $ billion), 2006–10
Table 21: Taiwan inflation, 2006–10
Table 22: Taiwan consumer price index (absolute), 2006–10
Table 23: Taiwan exchange rate, 2006–10

LIST OF FIGURES
Figure 1: Taiwan beer market value: $ million, 2006–10(e)
Figure 2: Taiwan beer market volume: million liters, 2006–10(e)
Figure 3: Taiwan beer market segmentation I:% share, by value, 2010(e)
Figure 4: Taiwan beer market segmentation II: % share, by value, 2010(e)
Figure 5: Taiwan beer market share: % share, by volume, 2010(e)
Figure 6: Forces driving competition in the beer market in Taiwan, 2010
Figure 7: Drivers of buyer power in the beer market in Taiwan, 2010
Figure 8: Drivers of supplier power in the beer market in Taiwan, 2010
Figure 9: Factors influencing the likelihood of new entrants in the beer market in Taiwan, 2010
Figure 10: Factors influencing the threat of substitutes in the beer market in Taiwan, 2010
Figure 11: Drivers of degree of rivalry in the beer market in Taiwan, 2010
Figure 12: Tsingtao Brewery Company Limited: revenues & profitability
Figure 13: Tsingtao Brewery Company Limited: assets & liabilities
Figure 14: Heineken N.V.: revenues & profitability
Figure 15: Heineken N.V.: assets & liabilities
Figure 16: Taiwan beer market distribution: % share, by volume, 2010(e)
Figure 17: Taiwan beer market value forecast: $ million, 2010–15
Figure 18: Taiwan beer market volume forecast: million liters, 2010–15

Related research categories

By sector: Beer (in Beer & Cider)

By market: Taiwan (in Asia)