Beer in Switzerland

The strong Swiss franc and weak euro have resulted in a spike of inexpensive imported European beers. Before Aldi entered Switzerland in 2005, imported economy lager was mainly available in the retailer Denner. However, with the German discounter encouraging the discount trend across the Swiss grocery landscape, the total volume of imported economy lager has more than doubled since 2006.

Euromonitor International's Beer in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Category Data
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 10 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Value 2005-2010
Table 12 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 13 Beer Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Beer by National Brand Owner 2007-2011
Table 15 Company Shares of Beer by Global Brand Owner 2007-2011
Table 16 Brand Shares of Beer 2008-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 18 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Feldschlösschen Getränke AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 2 Feldschlösschen Getränke AG: Key Facts
Summary 3 Feldschlösschen Getränke AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Feldschlösschen Getränke AG: Competitive Position 2011
Executive Summary
On-trade Sales Continue To Suffer
Flavoured Alcoholic Drinks Sales Are Strong
Speciality Beers in Trend
Coop Continues To Dominate Off-trade Distribution Channel
Alcoholic Drinks Sales Stagnate in the Upcoming Years
Key Trends and Developments
Federal Government Announces Plans To Combat Youth Alcohol Problem
Increasing Health Consciousness Impacts the Swiss Alcoholic Drinks Market
Combination of Strong Franc and Weak Euro Boosts Sales of European Imports
Changing Retail Dynamics Effect Alcoholic Drinks Sales
Cocooning Continues
Summary 5 Key New Product Developments 2010-2011
Mergers and Acquisitions
Summary 6 Merger and Acquisition Activity 2008-2011
Legislation
Legal Drinking Age
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 22 Typical Wholesaler and Retailer Mark-Ups by Category 2011
Table 23 Selling Margin of a Typical Beer Brand 2011 - Feldschlösschen Original
Table 24 Selling Margin of a Typical Wine Brand 2011 - Beringer Stone Cellars
Table 25 Selling Margin of a Typical Spirits Brand 2011 - Absolut
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Operating Environment
Contraband/parallel Trade
Definitions
Published Data Comparisons
Summary 7 Research Sources

Tweet

Related research categories

By sector: Beer (in Beer & Cider)

By market: Switzerland (in Europe)