Beer in Sweden

Craft beer is increasingly popular in Sweden. This is part of a general trend towards quality, local production close to the consumer and natural ingredients, often organic. This trend is affecting both the food and drink industry. The number of beer connoisseurs is increasing as well as the number of beer-related websites. Despite a higher price compared to “industrial” beer, sales of craft beer are increasing. Four new breweries were set up in 2011, all of them small microbrewers. These craft...

Euromonitor International's Beer in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2010
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Kopparbergs Bryggeri Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 2 Kopparbergs Bryggeri AB: Key Facts
Summary 3 Kopparbergs Bryggeri AB: Operational Indicators
Company Background
Production
Summary 4 Kopparbergs Bryggeri AB: Production Statistics 2011
Competitive Positioning
Summary 5 Kopparbergs Bryggeri AB: Competitive Position 2011
Spendrups Bryggeri Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 6 Spendrups Bryggeri AB: Key Facts
Summary 7 Spendrups Bryggeri AB: Operational Indicators
Company Background
Production
Summary 8 Spendrups Bryggeri AB: Production Statistics 2011
Competitive Positioning
Summary 9 Spendrups Bryggeri AB: Competitive Position 2011
Executive Summary
Small Increase in Alcoholic Drinks Sales
International Players Establish Subsidiaries
Fragmented Wine Category
Both On- and Off-trade Sales Increase
Growth Set To Continue
Key Trends and Developments
Small Domestic Producers of Alcoholic Drinks Increase
International Companies Setting Up Local Subsidiaries
Environmental and Social Issues in Focus
Key New Product Launches
Summary 10 Key New Product Developments 2010-2011
Specialist Retailer
Summary 11 Leading Specialist Retailer 2011
Market Merger and Acquisition Activity
Summary 12 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 25 Selling Margin of a Typical Beer Brand 2011
Table 26 Selling Margin of a Typical Wine Brand 2011
Table 27 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Table 28 SoRad Estimates of Contraband Consumption 2010
Table 29 Swedish Visitors to Åland 2004-2010
Table 30 SoRad Estimates of Private Imports to Sweden 2005-2010
Market Indicators
Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 40 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 41 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 42 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Sweden (in Europe)