Beer in South Korea

Published: October 2013

Publisher: Euromonitor Plc

Product ref: 183216

Pages: 54

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In 2012, sales volume of beer increased, as the sales volume grew in both off-trade and on-trade channels. With Korean consumers’ growing preference for alcoholic drinks with lower alcohol content, demand for beer continued to rise. In addition, available beer products in the local market have been significantly diversified in recent years with the continued introduction of various imported beer products.

Euromonitor International's Beer in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Table 1 Number of Breweries 2007-2012
Category Data
Table 2 Sales of Beer by Category: Total Volume 2007-2012
Table 3 Sales of Beer by Category: Total Value 2007-2012
Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Hite Jinro Co Ltd in alcoholic drinks (South Korea)
Strategic Direction
Key Facts
Summary 2 Hite Jinro Co Ltd: Key Facts
Summary 3 Hite Jinro Co Ltd: Operational Indicators
Company Background
Production
Summary 4 Hite Jinro Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 5 Hite Jinro Co Ltd: Competitive Position 2012
Oriental Brewery Co Ltd in alcoholic drinks (South Korea)
Strategic Direction
Key Facts
Summary 6 Oriental Brewery Co Ltd: Key Facts
Summary 7 Oriental Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 8 Oriental Brewery Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 9 Oriental Brewery Co Ltd: Competitive Position 2012
Executive Summary
Moderate Sales Volume Growth Continues
Younger Consumers of Legal Age and Female Consumers Have Growing Influence
Hite Jinro Co Ltd Continues To Lead
Large Grocery Retailers Have Growing Influence
Steady Growth Over the Forecast Period
Key Trends and Developments
Changing Drinking Culture Has Major Effects
Younger Consumers of Legal Age and Female Consumers Have Growing Influence
Large Retailers Participate More Actively
Key New Product Launches
Summary 10 Key New Product Developments 2011-2012
Hypermarkets and Small Grocery Retailers Lead Over Specialist Retailers in alcoholic drinks
Summary 11 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 12 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on alcoholic drinks 2012
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 25 Selling Margin of a Typical Beer Brand 2012 - Hite
Table 26 Selling Margin of a Typical Wine Brand 2012 - Jacob's Creek
Table 27 Selling Margin of a Typical Domestic Wine Brand 2012 - Bekseju
Table 28 Selling Margin of a Typical Spirits Brand 2012 - Imperial 12YO
Table 29 Selling Margin of a Typical Domestic Spirit Brand 2012 - Cheoumcheorum
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 30 Retail Consumer Expenditure on alcoholic drinks 2007-2012
Market Data
Table 31 Sales of alcoholic drinks by Category: Total Volume 2007-2012
Table 32 Sales of alcoholic drinks by Category: Total Value 2007-2012
Table 33 Sales of alcoholic drinks by Category: % Total Volume Growth 2007-2012
Table 34 Sales of alcoholic drinks by Category: % Total Value Growth 2007-2012
Table 35 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Volume 2012
Table 36 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Value 2012
Table 37 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 38 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Value 2012
Table 39 GBO Company Shares of alcoholic drinks: % Total Volume 2008-2012
Table 40 Distribution of alcoholic drinks by Format: % Off-trade Value 2007-2012
Table 41 Distribution of alcoholic drinks by Format by Category: % Off-trade Volume 2012
Table 42 Forecast Sales of alcoholic drinks by Category: Total Volume 2012-2017
Table 43 Forecast Sales of alcoholic drinks by Category: Total Value 2012-2017
Table 44 Forecast Sales of alcoholic drinks by Category: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of alcoholic drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources













Price: $ 900.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: South Korea (in Asia)