Beer in South Africa

Brandhouse’s new Sedibeng brewery, opened in March 2011, put pressure on market leader SABMiller. Now that the premium beer brands Windhoek, Amstel and Heineken are brewed locally rather than being imported, there is a greater focus on these brands, which achieved strong growth in 2011. The introduction of 660ml returnable bottles for both Amstel and Windhoek also boosted sales in 2011.

Euromonitor International's Beer in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2011
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Brandhouse Beverages (pty) Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 2 Brandhouse Beverages (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Brandhouse Beverages (Pty) Ltd: Competitive Position 2011
Executive Summary
Alcoholic Drinks Sales Volumes Up in South Africa in 2011
South Africans Still Impacted by Recent Economic Downturn
Sabmiller Lost Share To Brandhouse Beverages in 2011
Leading Supermarket Retailers Expanded Their Specialist Liquor Outlets in 2011
Strong Volume Sales Should Continue Over Forecast Period
Key Trends and Developments
Consumers Still Feeling the Impact of the Recent Economic Recession in 2011
Beer War Between Sabmiller and Brandhouse Beverages Continued in 2011
Key New Product Launches
Specialist Retailer
Summary 4 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 5 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 24 Selling Margin of a Typical Beer Brand 2011
Table 25 Selling Margin of a Typical Wine Brand 2011
Table 26 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 6 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: South Africa (in Africa), Africa