Beer in Saudi Arabia

The ban on alcoholic drinks continues to be in force in Saudi Arabia due to Sharia law. Therefore, non-alcoholic beer remains the only product available. However, growth slowed slightly in 2011, compared to the review period as competition intensified. Beer saw growing competition from energy drinks which, through heavy advertising, attracted young consumers, who are also the target market of non-alcoholic beer. Albeit slower than the review period, growth remained positive as companies...

Euromonitor international's Beer in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Company Shares of Beer by National Brand Owner 2007-2011
Table 10 Company Shares of Beer by Global Brand Owner 2007-2011
Table 11 Brand Shares of Beer 2008-2011
Table 12 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 13 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Al Ahram Beverages Co (abc) in Alcoholic Drinks (Saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Al Ahram Beverages Co. (ABC): Key Facts
Summary 2 Al Ahram Beverages Co. ABC: Operational indicators
Company Background
Production
Competitive Positioning
Summary 3 Al Ahram Beverages Co. ABC: Competitive Position 2011
Aujan industries Co Ltd in Alcoholic Drinks (Saudi Arabia)
Strategic Direction
Key Facts
Summary 4 Aujan industries Co Ltd: Key Facts
Summary 5 Aujan industries Co Ltd: Operational indicators
Company Background
Production
Competitive Positioning
Summary 6 Aujan industries Co Ltd.: Competitive Position 2011
Executive Summary
Growth Slows in 2011, Although It Remains Positive
Religious Ban on Alcoholic Drinks Continues
Feldschlösschen Getränke AG Leads With Its Moussy Classic Brand
Off-trade Channels Continue To Dominate
Positive Growth Expected in the Forecast Period, Albeit Lower
Key Trends and Developments
Market Facing intense Competition From Non-alcoholic Drinks
New Flavours Continue To Drive Sales
Summary 7 Key New Product Developments 2010-2011
Market Merger and Acquisition Activity
Market Background
Legislation
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market indicators
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 21 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 22 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 23 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 24 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 25 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 26 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 27 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Summary 8 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Saudi Arabia (in Asia)