Beer in Norway

Beer in Norway declined in total volume by 1% in 2011, with both off-trade and on-trade channels recording a 1% decline in volume sales of beer. Beer with an abv of between 3.75% and 4.75% accounts for almost 95% of volume sales of beer in Norway and the overall decline in volume sales of beer during 2011 was caused by stagnating demand in this category of the beer. The waning demand for beer in Norway can be explained by reference to a number of factors, of which the most important are the...

Euromonitor International's Beer in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2011
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Grans Bryggeri As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 2 Grans Bryggeri: Key Facts
Summary 3 Grans Bryggeri: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Grans Bryggeri: Competitive Position 2011
Hansa Borg Bryggerier Asa in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 5 Hansa Borg Bryggerier AS: Key Facts
Summary 6 Hansa Borg Bryggerier AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Hansa Borg Bryggerier AS: Competitive Position 2011
Macks Ølbryggeri As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 8 Macks Ølbryggeri AS: Key Facts
Summary 9 Macks Ølbryggeri AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Macks Ølbryggeri AS: Competitive Position 2011
Ringnes As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 11 Ringnes AS: Key Facts
Summary 12 Ringnes AS: Operational Indicators
Company Background
Production
Summary 13 Ringnes AS: Production Statistics 2011
Competitive Positioning
Summary 14 Ringnes AS: Competitive Position 2011
Executive Summary
Alcoholic Drinks Sales Decrease Marginally During 2011
Changing Consumption Habits
Arcus Strengthens Its Position in Wine in Norway
Vinmonopolet Remains the Main Distribution Channel for Alcoholic Drinks
Positive Projected Growth
Key Trends and Developments
Norway's Favourable Economic Environment Shapes Industry Performance
Key New Product Launches
Summary 15 Key New Product Developments 2010-2011
Vinmonopolet - the State-owned Alcoholic Drinks Retail Monopoly
Summary 16 Leading Specialist Retailers 2011
Mergers and Acquisition Activity
the Impact of Duty Free Sales and the Cross-border Sales on Alcohol Market
Market Background
Legislation
Table 22 Number of Licences to Serve Alcohol by Type 2005-2010
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 24 Additional Taxes on Alcoholic Drinks 2011 (according to classification)
Table 25 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011
Table 26 Selling Margin of a Typical Beer Brand 2011: Tuborg, 500ml
Table 27 Selling Margin of a Typical Wine Brand 2011: JP Chenet, 750ml
Table 28 Selling Margin of a Typical Spirits Brand 2011: Kalinka, 700ml
Operating Environment
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 38 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 39 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 40 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 17 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Norway (in Europe)