Beer in New Zealand

Beer in New Zealand industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the New Zealand beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

• The beer market consists of retail sales of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
• The New Zealand beer market generated total revenues of $1.4 billion in 2010, representing a compound annual rate of change (CARC) of -0.5% for the period spanning 2006-2010.
• Standard lager sales proved the most lucrative for the New Zealand beer market in 2010, generating total revenues of $688.8 million, equivalent to 48.4% of the market's overall value.
• The performance of the market is forecast to decelerate, with an anticipated CARC of -1.5% for the five-year period 2010-2015, which is expected to lead the market to a value of $1.3 billion by the end of 2015.

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer market in New Zealand

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in New Zealand

Leading company profiles reveal details of key beer market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the New Zealand beer market with five year forecasts by both value and volume

Table of contents

EXECUTIVE SUMMARY

MARKET OVERVIEW
Market definition
Research highlights
Market analysis

MARKET VALUE

MARKET VOLUME

MARKET SEGMENTATION I

MARKET SEGMENTATION II

MARKET SHARE

FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry

LEADING COMPANIES
Kirin Brewery Holdings Company, Limited
DB Breweries
Independent Distillers Group

MARKET DISTRIBUTION

MARKET FORECASTS
Market value forecast
Market volume forecast

MACROECONOMIC INDICATORS

APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer

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LIST OF TABLES
Table 1: New Zealand beer market value: $ million, 2006–10(e)
Table 2: New Zealand beer market volume: million liters, 2006–10(e)
Table 3: New Zealand beer market segmentation I:% share, by value, 2010(e)
Table 4: New Zealand beer market segmentation II: % share, by value, 2010(e)
Table 5: New Zealand beer market share: % share, by volume, 2010(e)
Table 6: Kirin Brewery Holdings Company, Limited: key facts
Table 7: Kirin Brewery Holdings Company, Limited: key financials ($)
Table 8: Kirin Brewery Holdings Company, Limited: key financials (¥)
Table 9: Kirin Brewery Holdings Company, Limited: key financial ratios
Table 10: DB Breweries: key facts
Table 11: Independent Distillers Group: key facts
Table 12: New Zealand beer market distribution: % share, by volume, 2010(e)
Table 13: New Zealand beer market value forecast: $ million, 2010–15
Table 14: New Zealand beer market volume forecast: million liters, 2010–15
Table 15: New Zealand size of population (million), 2006–10
Table 16: New Zealand gdp (constant 2000 prices, $ billion), 2006–10
Table 17: New Zealand gdp (current prices, $ billion), 2006–10
Table 18: New Zealand inflation, 2006–10
Table 19: New Zealand consumer price index (absolute), 2006–10
Table 20: New Zealand exchange rate, 2006–10

LIST OF FIGURES
Figure 1: New Zealand beer market value: $ million, 2006–10(e)
Figure 2: New Zealand beer market volume: million liters, 2006–10(e)
Figure 3: New Zealand beer market segmentation I:% share, by value, 2010(e)
Figure 4: New Zealand beer market segmentation II: % share, by value, 2010(e)
Figure 5: New Zealand beer market share: % share, by volume, 2010(e)
Figure 6: Forces driving competition in the beer market in New Zealand, 2010
Figure 7: Drivers of buyer power in the beer market in New Zealand, 2010
Figure 8: Drivers of supplier power in the beer market in New Zealand, 2010
Figure 9: Factors influencing the likelihood of new entrants in the beer market in New Zealand, 2010
Figure 10: Factors influencing the threat of substitutes in the beer market in New Zealand, 2010
Figure 11: Drivers of degree of rivalry in the beer market in New Zealand, 2010
Figure 12: Kirin Brewery Holdings Company, Limited: revenues & profitability
Figure 13: Kirin Brewery Holdings Company, Limited: assets & liabilities
Figure 14: New Zealand beer market distribution: % share, by volume, 2010(e)
Figure 15: New Zealand beer market value forecast: $ million, 2010–15
Figure 16: New Zealand beer market volume forecast: million liters, 2010–15

Related research categories

By sector: Beer (in Beer & Cider)

By market: New Zealand (in Oceania)