Beer in Kenya

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181010

Pages: 26

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In 2012, beer manufacturers in Kenya became increasingly competitive in their bid for volume share, with the competitive environment witnessing the introduction of a handful of new brands, such as Tusker Lite, Castle Lite and Pilsner Ice (which was actually a re-launch).

Euromonitor International's Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Category Data
Table 1 Sales of Beer by Category: Total Volume 2007-2012
Table 2 Sales of Beer by Category: Total Value 2007-2012
Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 12 Production, Imports and Exports of Beer: Total Volume 2007-2011
Table 13 Imports of Beer by Country of Origin: Total Volume 2007-2011
Table 14 Imports of Beer by Country of Origin: Total Value 2007-2011
Table 15 Exports of Beer by Country of Destination: Total Volume 2007-2011
Table 16 Exports of Beer by Country of Destination: Total Value 2007-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
East African Breweries Ltd in alcoholic drinks (Kenya)
Strategic Direction
Key Facts
Summary 2 East African Breweries Ltd: Key Facts
Summary 3 East African Breweries Ltd: Operational Indicators
Company Background
Production
Summary 4 East African Breweries Ltd: Production Statistics 2012
Competitive Positioning
Summary 5 East African Breweries Ltd: Competitive Position 2012
Executive Summary
Kenyan Alcoholic Drinks Market Continues To Grow
Branded Events A Growing Trend
International Players Seek To Further Penetrate the Kenyan Market
Alcohol Can Now Be Bought Alongside Bread in Retail Outlets
Market Background
Legislation
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 22 Typical Wholesaler and Retailer Off-Trade Mark-ups by Selected Categories 2012
Table 23 Selling Margin of a Typical Beer Brand 2012 - Tusker
Table 24 Selling Margin of a Typical Wine Brand 2012 - Caprice Red
Table 25 Selling Margin of a Typical Spirits Brand 2012 - Johnnie Walker Red Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 6 Key New Product Developments 2012
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 37 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 7 Research Sources













Price: $ 900.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Kenya (in Africa)